Owners and Managers
IDEA CODE OF ETHICS
As a member of IDEA Health & Fitness Association, I will be guided by the best interests of the client. I will provide facilities and staff for effective exercise and lifestyle programs; ensure that staff maintains the education and experience necessary to appropriately train clients; uphold fair business practices and safety guidelines; and use truth, fair...
20th Anniversary Celebration! April 2002 idea health & fitness source From Water to Yoga . . . Preconvention Highlights
You asked for more yoga and aquatic classes—and we’ve delivered! Come early to take advantage of our yoga, water and other exciting preconvention events on Thursday, June 27, and Friday, June 28.
Have you checked out IDEA’s Web site (www.IDEAfit.com) lately? The judges of the 2001-2002 Golden Web Award competition did and told us we were the best! Given by the International Association of Web Masters and Designers, the award
recognizes excellence in Web design, originality and content. Stop by our site—there’s plenty of great information there to help you in your fitness management career!
Strategically developing your fitness business is like planning a garden. A gardener has many elements to consider—location, climate, space—and the elements can go together different ways. There are as many “right” ways to put together fitness programs and equipment as there are garden styles. And like a gardener, you have the opportunity to change things around every year.
Everyone wants to know them and to benefit from them. Fitness consumers demand them—except
for those who try to avoid them.
What are the newest fitness trends?, we ask.
A trend, according to Webster, is a “line
of general direction and movement” or a “current style or preference.” Being trendy
is being fashionable. And in fitness, there can be a lot of fashion!
Managers and staff in the fitness industry are very resourceful. The quality and quantity of activities they produce show a flair for innovating an apparently unending blend of exercise formats and equipment. This capability is captured in the results of the 2001 IDEA Fitness Programs and Equipment Survey. IDEA members reported on their clients, programs, equipment and work environments, and painted a landscape of tried-and-true activities integrated with new options.
Six Steps for Successful Cross Promotion
Emphasizing strong internal promotion among your staff is a decisive step toward the success of new services, special events and membership benefits your business offers.
ne of the fitness industry's hottest new workouts is coming to your facility. To prepare, you meet with
events for which members pay extra. Yet, many fitness programmers are stumped ab...