The IDEA mission to Inspire the World to FitnessTM begins with each of you. Your expertise in integrating equipment and fitness activities is the key to attracting and retaining exercisers.
The more people are attracted to—and retained by—your programs and facilities, the more people will exercise. Their participation helps build your business, which enables you to provide more programs and equipment. That is a circle of fitness worth completing for everyone.
Fitness equipment manufacturers follow-- and lead--the ways consumers exercise. By Mike May
or more than a decade, fitness equipment sales have represented the largest category of sporting goods equipment sales. In fact, this industry has more than doubled in size since 1990. U.S. wholesale sales of fitness equipment were an estimated $3.77 billion in 2002, up fro...
One of the reasons you joined IDEA was to find out what others in the industry are doing. Each year IDEA conducts an annual survey of the most innovative fitness professionals in the United States and Canada to track the latest trends in group exercise and personal training programs.
The 2003 IDEA Health & Fitness Awards finalists are inspiring the world to fitness.
EACH YEAR, IDEA HONORS OUTSTANDING FITNESS PROFESSIONALS who have a positive impact on the health
and fitness of their clients, while inspiring colleagues to do the same. Many well-known fitness professionals and presenters have applied for the IDEA Health & Fitness Awards, but this competition is no ...
New Book Helps You Reach WomenIDEA has just released several new Resource Book collections of past articles, conveniently gathered in one place to make it easy for you to find answers to your questions. As the articles in this issue note, women are an important population to reach.