Your article on corporate fitness (“Trends in Corporate Fitness,” June 2004, pp. 56–64) was very timely and included many examples of companies with successful programming efforts. However, the struggle to maintain programming is a challenge in many workplace environments. Often, employee participation by certain segments of the workforce is low or even nonexistent.
One of the major issues facing our industry—the standardization of personal fitness trainer (PFT) certifications—is covered in detail in this issue beginning on page 50. Author Shirley Archer, JD, MA, keeps us current with the latest developments through in-depth interviews with some of the fitness industry’s most influential leaders.
Personal training continues to grow, despite the political and economic turmoil of the past few years. Responding to the 2004 IDEA Programs & Equipment Survey, IDEA personal
fitness trainer (PFT) members reported positive directions in their profession.
Highlights of this first-time survey showed trainers are experiencing
The world needs personal fitness trainers (PFTs)—your expertise, caring and dedication—more than ever. The United States, if not the world, is at a crucial juncture. Many people are less fit and more overweight than ever before. In fact, new research from the U.S. Health and Human Services’ Centers for Disease Control and Prevention has found that deaths due to poor diet and physical inactivity rose 33 percent over the past decade. Researchers are even concerned that these factors may overtake tobacco as the leading preventable cause of death.
Fee-for-service models are preferred by 57% of IDEA members who responded to the 2003 IDEA Fitness Programs & Equipment Survey. Even those who use a membership dues model are charging for some programs.
These were the options offered on the questionnaire:
annual membership dues access all programs offered
annual membership dues plus separate fee for some classes or programs
pay for individual session/class or “package” of sessions or classes
Lifestyle coaching is a perfect fit for personal trainers. You have the
opportunity to help clients with coaching techniques practically every day.
A perfect chance to develop these skills will be the 2004 IDEA Personal Trainer Summit, October 8–10 in New York City.
The sequential lifestyle coaching curriculum offered at the Summit is set up
so you can broaden your knowledge and establish valuable baseline skills. In addition, updated sessions will show you how you can augment your training revenue. Here’s a preview of the sessions: