by Patricia Ryan
Profile of Personal Training
Insights from the 2003 IDEA Fitness Programs & Equipment Survey Personal Training Climbs
87 90 A comparison 87survey results of 83 over the years demonstrates growth in every area of personal 87 87 training. 80 66 71 56
All types combined One-to-one 2 clients share 3 to 5 clients share
90 87 71
80 34 73 8...
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Editor’s Note: In the October 2003 issue of IDEA Health & Fitness Source, we asked readers whether they thought clients were more concerned about trainers’ education and experience or about their physical appearance. Here are some responses:
My clients are more concerned about my educational background than my physical appearance. However, when they arrive for their initial consultation, they are surprised.
As a member of IDEA Health & Fitness Association, I will be guided by the best interests of the client and will practice within the scope of my education and knowledge. I will maintain the education and experience necessary to appropriately teach classes; will behave in a positive and constructive manner; and will use truth, fairness and integrity to guide all my professional decisions and relationships.
idea fitness managerCustomer Profile
Percentages in this section are likely the respondents’ estimates or observations. Respondents may not have had reference data.
The estimated percentages do not equal 100% because of rounding.
The IDEA mission to Inspire the World to FitnessTM begins with each of you. Your expertise in integrating equipment and fitness activities is the key to attracting and retaining exercisers.
The more people are attracted to—and retained by—your programs and facilities, the more people will exercise. Their participation helps build your business, which enables you to provide more programs and equipment. That is a circle of fitness worth completing for everyone.