Y’all ready for this?Attitude was
“Repeat after me!”
commanded 2004 IDEA World Fitness Convention
keynote speaker Keith Harrell.
“Gimme the good news!” he led. With spirit, the crowd followed suit.
“When you change your attitude, you change feelings,” he yelled. The volume of the room’s collective answer grew.
Public-health officials and the press talk about good health and weight loss, but dedicated fitness professionals are doing the work of inspiring people to exercise. Using creative ideas, good science and great personal rapport, the fitness community is purposefully working behind the headlines to change lives.
One of the major issues facing our industry—the standardization of personal fitness trainer (PFT) certifications—is covered in detail in this issue beginning on page 50. Author Shirley Archer, JD, MA, keeps us current with the latest developments through in-depth interviews with some of the fitness industry’s most influential leaders.
Personal training continues to grow, despite the political and economic turmoil of the past few years. Responding to the 2004 IDEA Programs & Equipment Survey, IDEA personal
fitness trainer (PFT) members reported positive directions in their profession.
Highlights of this first-time survey showed trainers are experiencing
The world needs personal fitness trainers (PFTs)—your expertise, caring and dedication—more than ever. The United States, if not the world, is at a crucial juncture. Many people are less fit and more overweight than ever before. In fact, new research from the U.S. Health and Human Services’ Centers for Disease Control and Prevention has found that deaths due to poor diet and physical inactivity rose 33 percent over the past decade. Researchers are even concerned that these factors may overtake tobacco as the leading preventable cause of death.
Your article on corporate fitness (“Trends in Corporate Fitness,” June 2004, pp. 56–64) was very timely and included many examples of companies with successful programming efforts. However, the struggle to maintain programming is a challenge in many workplace environments. Often, employee participation by certain segments of the workforce is low or even nonexistent.