In today’s challenging market, with savvy consumers demanding more than ever, do you have what it takes to stand out from the crowd? You can find out how to attract new clients and keep current ones coming back for more at this year’s 2010 Fitness Fusion Conference, April 22–25 in Rosemont, Illinois, a suburb of Chicago.
“We’re in a challenging time—a pivotal time in history—there’s a lot of stress. People are looking to get back in touch with basic values and principles, in their lives and in their workouts, because the journey of fitness is very much a reflection of the journey of life,” says Juan Carlos Santana, MEd, director and chief executive officer (CEO) of the Institute of Human Performance in Boca Raton, Florida, and a presenter at the IDEA Personal Trainer Institute in 2010.
It is essential for fitness professionals to stay up-to-date on the latest health and fitness news. You never know when your clients are going to ask about some new workout or fad diet they’ve heard about; don’t let them catch you unprepared. Use IDEA FitFeed to stay in the know. This inclusive tool collates health, fitness and nutrition news being shared by fitness professionals around the web and posts the top trending news items in one convenient location.
Can HIIT benefit older adults? Has the American diet improved over the last decade? Are trendy health foods really worth all the hype? Find the answers to these questions and other relevant news items on IDEA FitFeed. This inclusive tool gathers news articles, research studies, blogs and all content being shared by fitness professionals around the web and posts it in one convenient location.
With two-thirds of the world’s population considered obese and waistlines around the world continuing to expand, consumers need nutrition education now more than ever. As a fitness professionals, you have a unique opportunity to meet this need since the nutrition conversation is one you have with almost every client.
newsletter_teaser: With two-thirds of the world’s population considered obese and waistlines around the world continuing to expand, consumers need nutrition education now more than ever. Fitness professionals have a unique opportunity to meet this need since the nutrition conversation is one you have with almost every client.
“Think of a recent time you felt stressed. Maybe it was during an argument with your spouse, or a meltdown with your kids. Maybe you were stuck in traffic and late for an important meeting. Or maybe you were lying in bed, worrying about work. Whatever the cause of your stress, your body and brain were almost certainly experiencing the same thing: boiling blood pressure, a churning stomach, tight muscles and a racing mind.”
Sounds all too familiar, right?
Words cannot convey how truly fantastic my experience was at the 2011 IDEA World Fitness Convention. As a convention veteran—seeing the energetic pulse this year of all the diverse participants across all age groups, all levels of ability and the far reaches of the globe—I was reminded of how much I love our industry and its wide embrace.
We are in the midst of a major sea change regarding our country’s—if not the world’s—perspective on food and nutrition. Bit by powerful bit, regular people are reclaiming control of the fuel they put into their bodies. Many are learning for the first time what constitutes real, whole-food nutrition and are taking extra effort to source it locally, sustainably and organically. At last, people are learning to cook again, sharing these skills with their children and reviving old traditions of preparing food and eating it together.
IDEA is coming to the end of an exciting conference and convention year. We are about to put on our third event of the year and are feeling the elation of being in the home stretch while simultaneously feeling a bit wistful that it’s all winding down.
You might describe it as overwhelming, but even that superlative is an underwhelming descriptor for what transpired at the 2011 IDEA World Fitness Convention in Los Angeles, August 11–14. Between Apolo Ohno’s keynote message of zero regrets and the convention theme of “Take the Challenge,” there was no way to leave even a whisper of yourself on the table. The atmosphere at this event had a way of sucking the energy right out of you and then infusing it right back in—plus 10%. Everyone gave it up and got it back, and the effect was palpable.