With two-thirds of the world’s population considered obese and waistlines around the world continuing to expand, consumers need nutrition education now more than ever. As a fitness professionals, you have a unique opportunity to meet this need since the nutrition conversation is one you have with almost every client.
newsletter_teaser: With two-thirds of the world’s population considered obese and waistlines around the world continuing to expand, consumers need nutrition education now more than ever. Fitness professionals have a unique opportunity to meet this need since the nutrition conversation is one you have with almost every client.
“Think of a recent time you felt stressed. Maybe it was during an argument with your spouse, or a meltdown with your kids. Maybe you were stuck in traffic and late for an important meeting. Or maybe you were lying in bed, worrying about work. Whatever the cause of your stress, your body and brain were almost certainly experiencing the same thing: boiling blood pressure, a churning stomach, tight muscles and a racing mind.”
Sounds all too familiar, right?
Words cannot convey how truly fantastic my experience was at the 2011 IDEA World Fitness Convention. As a convention veteran—seeing the energetic pulse this year of all the diverse participants across all age groups, all levels of ability and the far reaches of the globe—I was reminded of how much I love our industry and its wide embrace.
We are in the midst of a major sea change regarding our country’s—if not the world’s—perspective on food and nutrition. Bit by powerful bit, regular people are reclaiming control of the fuel they put into their bodies. Many are learning for the first time what constitutes real, whole-food nutrition and are taking extra effort to source it locally, sustainably and organically. At last, people are learning to cook again, sharing these skills with their children and reviving old traditions of preparing food and eating it together.
IDEA is coming to the end of an exciting conference and convention year. We are about to put on our third event of the year and are feeling the elation of being in the home stretch while simultaneously feeling a bit wistful that it’s all winding down.
You might describe it as overwhelming, but even that superlative is an underwhelming descriptor for what transpired at the 2011 IDEA World Fitness Convention in Los Angeles, August 11–14. Between Apolo Ohno’s keynote message of zero regrets and the convention theme of “Take the Challenge,” there was no way to leave even a whisper of yourself on the table. The atmosphere at this event had a way of sucking the energy right out of you and then infusing it right back in—plus 10%. Everyone gave it up and got it back, and the effect was palpable.
We are just 5 or 6 weeks away from seeing many of you at the IDEA World Fitness Convention™ in Los Angeles (August 11–14). There are so many great things in store for this year’s attendees—from our signature original programming and a jam-packed Fitness & Wellness Expo to parties/networking events and all the great attractions Los Angeles has to offer—that it’s sure to be a fun and fantastic experience.
Sometimes referred to as the Academy Awards® of the fitness industry, the IDEA World Fitness Awards are given to fitness professionals who represent the very best of the best in the industry. This year, awards were given in three categories: IDEA Program Director of the Year (a tie produced co-recipients), IDEA Personal Trainer of the Year and IDEA Fitness Instructor of the Year. The recipients will be recognized at the IDEA World Fitness Convention™, August 11–14, in Los Angeles. Don’t miss the chance to greet them and attend sessions by some of them!
“When I think of ‘wellness within,’ the theme of Inner IDEA this year, the word that comes to me right away is balance—balance between mind, body and the breath,” says world-renowned yoga instructor and Inner IDEA presenter Rodney Yee, who will guide three sessions at the conference, including a large-group closing workout. “Wellness within is mindfulness and acceptance of what you are, what you feel inside and how it’s always changing. That process is helped by being attentive to the breath as it moves through the body.