by by Patricia Ryan, MS
IDEA Survey
By Patricia Ryan, MS
Personal Training
When it comes to the number of trainers you have and the quantity of sessions they conduct, how does your facility stack up to others? Since 88% of the businesses included in the 2005 IDEA Fitness Programs & Equipment Survey offer personal training, it's no surprise that trainers appear in virtually all facilities. Personal training businesses ha...
by by Joy Keller
Personal training is the haven of older exercisers who want guidance to begin or continue an exercise program. Over half of personal training clients are 45 years or older, and the majority are beginning or intermediate exercisers. Considering that so many clients have temporary or chronic injuries or special medical needs, it’s not surprising that they turn to the expertise and one-on...
by by Patricia Ryan, MS
Trainer Survey
By Patricia Ryan, MS
IDEA Data Show Business Is Booming
New data reveal the expansion of training into new skills and new opportunities.
PERSONAL TRAINING GROWS INTO SMALL GROUPS
% of respondents offering program
Total of All Respondents Health Clubs and YMCAs PFTs in Client Homes PFT Gyms
n (number) personal training (one-to-one) personal training (2 clients share) personal trai...
by by M. May
trendwatch IDEA
Equipment Trends
Fitness equipment manufacturers follow-- and lead--the ways consumers exercise. By Mike May
or more than a decade, fitness equipment sales have represented the largest category of sporting goods equipment sales. In fact, this industry has more than doubled in size since 1990. U.S. wholesale sales of fitness equipment were an estimated $3.77 billion in 2002, up fro...
by by Jan Schroeder, PhD, Karlie Friesen, MS
This year our 14th annual survey went to club owners, fitness directors and other fitness professionals in the midst of a financially unstable economy. While the fitness market may not be booming, it seems to be at least stable, which is great news when businesses all around the globe are faltering. The really encouraging aspect of this year’s results is that the diversity of classes, equipment and programs offered has continued to increase.
by by Jan Schroeder, PhD, Karlie Friesen, MS
Business Profile
Personal Training Programs
Yes, my company offers this
program, and I think it is:
Personal Training Programs
Yes, my company offers this
program, and I think it is:
Personal Training Equipment
Yes, my company has this
equipment, and I believe the use is:
by by Patricia Ryan, MS
By Patricia Ryan, MS
What's more important: the effectiveness of a strength training protocol or the aching back of a new client? If you're the client, it's the aching back-- even though the fitness pro knows that an effective core-conditioning protocol will solve the problem. When planned exercise became known as fitness, the developing industry concentrated on identifying activities that improv...