The 17th IDEA Fitness Programs & Equipment Trends Report bears out that fitness professionals are becoming more specialized, yet more diverse, as the North American population ages and transforms its demographic markers. This year’s survey was distributed to the largest sample pool ever and garnered the largest number of responses in its history (2,818).
As in recent years, the programming and services offered clearly underscore a robust personal training and group exercise presence. Respondents report that half of their facilities are also offering mind-body activities. Node Features: Has PDF
The 17th IDEA Fitness Programs & Equipment Trends Report bears out that fitness professionals are becoming more specialized, yet more diverse, as the North American population ages and transforms its demographic markers. As in recent years, the programming and services offered clearly underscore a robust group exercise presence.
Of the facilities surveyed, 75% oﬀer group exercise programming. Here are a few more stats from this year’s survey:
The 17th IDEA Fitness Programs & Equipment Trends Report bears out that fitness professionals are becoming more specialized, yet more diverse, as the North American population ages and transforms its demographic markers. As in recent years, the programming and services offered clearly underscore a robust personal training presence.
Since last year’s survey, we’ve seen a modest uptick in the economy. Perhaps with that comes increased optimism for growing your businesses and expanding your services to new (and old) clients who are looking to loosen up some dollars to spend on their health and fitness. How do you best prepare for this? How do you know in what direction to steer your offerings or what equipment to buy?Node Features: Has PDF
How to Read the Numbers
The percentage (%) reﬂects the
number of survey respondents who
answered yes to a given survey ques -
tion. All percentages have been rounded
up at 0.5 and down at 0.4. Percentages
do not necessarily total 100, because of
multiple or missing responses
When you have been in the same business for many years, it can be challenging to stay fresh and keep your services exciting and appealing to your customers. Fortunately, personal training is somewhat of an anomaly in that regard. In fact, every year for the past several years of this survey, there have been so many changes in training philosophies and client profiles, so many product advancements and so much creativity in programming that the industry has practically managed the “staleness” factor for professionals.
newsletter_teaser: The first time we surveyed members for the annual IDEA Fitness Programs & Equipment Trends report, in 1995, personal training was just beginning to emerge as an affordable exercise option for most consumers and as a viable career choice for fitness professionals. Pilates had been around for decades; however, relatively few exercise professionals knew much about it. Zumba®? What-a? Never heard of it. The BOSU® Balance Trainer and Ballast Ball®, the TRX® Suspension Trainer;trade; and the full array of small, portable equipment that both group exercise teachers and personal trainers rely on so heavily today were nonexistent.
Oh, how our industry&mdas;and the world itself—has changed!
The obesity issue was just budding. Naturally, the chronic disease systems that go hand in glove with it also seemed containable, as did national healthcare costs. It’s a paradox of sorts. The industry is so much wiser, so much better equipped and so much more prepared to help those in need; yet, the world is fatter and sicker than ever. If there was ever a time for the industry to rise to a challenge, we are certainly living in it now.
The 15th anniversary edition of our annual IDEA Fitness Programs & Equipment Trends survey was distributed to IDEA club owners, fitness directors and other fitness professionals in January and February. The results were analyzed with an eye on how our members’ programs and equipment choices support the recently released Surgeon General’s Vision for a Healthy and Fit Nation, a plan to help Americans attain optimal health at all stages of their lives through regular physical activity and better nutrition.
Every year, this report details the diversity of our clientele, the steady evolution of our training knowledge translated to programming and the ever-changing landscape of equipment offerings we use to serve everyone from children and teens to elite athletes, pregnant women, frail elderly and weekend warrior Baby Boomers. Our facilities provide clients with a wide range of equipment ranging from the small and portable to the stationary and adjustable—designed to address a wide range of fitness levels. Our group fitness programs have been modified so that participants with lower levels of fitness and coordination and broader cultural backgrounds can enjoy and benefit from group classes. It is our goal not just to Inspire the World to Fitness® but to support the Surgeon General’s vision for fitness and health. This means we need to continually evaluate our services industry-wide in the greater context of meeting the needs of the public and the state of its health.
This year our 14th annual survey went to club owners, fitness directors and other fitness professionals in the midst of a financially unstable economy. While the fitness market may not be booming, it seems to be at least stable, which is great news when businesses all around the globe are faltering. The really encouraging aspect of this year’s results is that the diversity of classes, equipment and programs offered has continued to increase.