The type and amount of food your clients consume play a critical role in their ability to achieve their fitness goals. Whether the goals include losing weight, building muscle, training for a marathon or just staying in shape, nutrition can make or break the fitness program. As a fitness professional, you are probably used to clients and members approaching you for advice and information on the latest diets, supplements and nutrition news.
“I am back in Wisconsin this am, and it’s 65 degrees outside and windy,” writes Joyce Fisher, an attendee at last year’s IDEA World Fitness Convention. “I thought I already knew so much about the business of fitness—but I realized that there is so much [more] out there. The friendships I made during the week have opened me up to new areas of our industry. The instructors in my sessions were so full of ideas and creativity—I’m anxious for Monday morning to come so that I can implement some of the moves I’ve learned!”
Sometimes you simply need to take a break—not just to get away from the daily grind, but to reassess where you are in your work and your life, to determine what matters most to you and where you want to go next. You can renew your sense of purpose—and recharge mind, body and spirit—at the 4th annual Inner IDEA Conference, September 10–13, 2009.
IDEA Fitness Fusion couldn’t be a more apt name for our annual spring education conference. Concepts from all corners of fitness have fused, morphed and layered beautifully over the past few years to give professionals from all disciplines interesting and meaningful exercise choices for their clients.
Now more than ever, health and wellness are valuable commodities. Your clients need reserves of energy, endurance, strength and flexibility (both physically and mentally) to meet the increasing demands of their daily lives. They look to you to embody the changes they want to make. As budgets tighten, they expect real results—and more value than ever before.
“When the going gets tough, the tough get going.” This was the mantra during 3 days of intensive education at the sold-out 2009 IDEA Personal Trainer Institute in Alexandria, Virginia, February 19-22. Attendees brought with them positive attitudes and a heightened hunger for knowledge. Sour news about the economy didn’t dampen these personal trainers’ drive to Inspire the World to Fitness®.
Now more than ever, health and wellness are valuable commodities. Your clients need reserves of energy, endurance, strength and flexibility (both physically and mentally) to meet the increasing demands of their daily lives. They look to you to embody the changes they want to make. As budgets tighten, they expect real results—and more value than ever before. At the same time, your career or business may be undergoing stress and
uncertainty. How do you continue to inspire your clients, and survive a challenging market?
When you ask IDEA member Kim Brown, who lives in Anaheim, California, why she flies to Chicago year after year for the IDEA Fitness Fusion Conference, she offers a long list of reasons. “Chicago is my favorite place,” Brown says. But that’s just the start. “I think the event has a [great] ratio of participant to presenter, and I don’t get lost in the crowd. The presenters don’t end up being tiny specks off in the distance.”
It’s the classic glass half-empty/half-full dilemma: Do the challenges of today’s business climate spell trouble for personal trainers—or an opportunity to be creative and break out of the crowd? At the 2009 IDEA Personal Trainer Institute conference in Alexandria, Virginia, February 19-22, industry leaders will offer their strategies for succeeding despite (and sometimes because of) current challenges in the marketplace.