“Linda,” a longtime member at your fitness facility, is a group exercise fanatic and has become a regular in your classes. Your friendship starts with a little chitchat. She loves your teaching style and engages you in small talk after class. As time goes on, your relationship grows. She shares stories about her family, brings in baked goods and is always nice enough to give you a small holiday gift.
When Jack and Jenna Oliver opened Above the Bar, a CrossFit® facility in Fort Walton Beach, Florida, 2 years ago, they knew it wouldn’t be an overnight success. However, they didn’t expect the competition to be so fierce. First, they had to deal with a Planet Fitness grand opening (with $10 monthly memberships); then, another CrossFit facility set up shop just a few miles away. Despite the competition, their box was so successful that they moved to a larger location—only to find out that a 24 Hour Fitness® was opening up less than a mile away!newsletter_teaser: When Jack and Jenna Oliver opened Above the Bar, a CrossFit® facility in Fort Walton Beach, Florida, 2 years ago, they knew it wouldn’t be an overnight success. However, they didn’t expect the competition to be so fierce. First, they had to deal with a Planet Fitness grand opening . . .
I have found that these are the most common reasons why some trainers are not performing: lack of knowledge, lack of confidence, lack of recognition and lack of personalized motivation (you as a manager/owner knowing what specifically motivates them).
I must agree that tapping into the male market is trickier than tapping into the
female side (see “Missing the Male Demographic,” Making News, September 2009 IDEA Fitness Journal). I don’t think it will remain a hard sell for the next few decades, however. Having been a trainer for 29 years, I have seen the industry go through a lot of changes. We must not forget that this industry was [populated mainly by men] when it first started. Most of the men joining gyms were tough guys strutting their stuff and intimidating anyone who was smaller and weaker.
I vividly remember the day, 4½ years ago, when my best friend learned she had breast cancer. It seemed completely unbelievable—she was only 36 and still nursing her 7-month-old baby! The subsequent weeks and months were a labyrinth of doctors’ visits, tests, treatment decisions, surgery, chemotherapy, radiation and ongoing drug therapies to prevent recurrence. I had heard much about breast cancer, but watching someone close to me undergo aggressive cancer treatment made me wonder if anything could be done to mitigate the challenging side effects. newsletter_teaser: Check out this great article from the IDEA Online Library, and learn how exercise results can be improved with proper use of a heart rate monitor. As an IDEA member, all of the articles in our library are free to you.
People often talk about how it takes 21 days to start a habit. But did you know that it takes just 10 days to drive new revenue and raving fans into your business? Creating simple, replicable 10-day group programs can be a moneymaker in any fitness business. Learn how to execute this format from takeoff to touchdown, and get ready to increase your bottom line and deepen your impact in your community.
One of the most challenging aspects of fitness management is inspiring part-time staff to remain focused and invested. Many part-time fitness jobs are mundane, and even the most motivated staff member can feel unappreciated after folding endless stacks of towels or repeating the facility rules time yet again. newsletter_teaser: One of the most challenging aspects of fitness management is inspiring part-time staff to remain focused and invested. Many part-time fitness jobs are mundane, and even the most motivated staff member can feel unappreciated.