Regardless of their locale, schedule or
member profile, group exercise programs
share one thing in common: the diva factor.
The "diva" instructor is one of the
most difficult to manage. She presents
herself as "untouchable" and doesn't see
the big picture. She refuses to uphold the
mission of the program or club and is far
from being a supportive team player. She
sees just one pi...
When health club chains
announce they are coming to town, what happens to the business of local, independently owned facilities? How can any small business compete when its resources and staff are dwarfed by those of larger outfits? Is there any way to prepare or to level the playing field when dealing with such formidable competition?
Ask the managers of any gym, personal training studio or other fitness-based business what their biggest challenge is and you are bound to hear “member retention.” Getting new members is easy—keeping them is more difficult.
Holding on to members for the long term is a special science, one that makes you think about how you approach every aspect of your business....
When Matt Lauer introduced my company, Stroller Strides®, on the Today show, the company was changed forever. We received more than 1,000 e-mails before the show even aired on the West Coast. It took 3 months to follow up on all the leads. That story unleashed subsequent...
“As a young and newly appointed general manager of an exclusive multisport health club, I felt inexperienced, chronically behind in my tasks and alone. I needed to find someone outside the walls of my club and the world of fitness in whom I could confide—someone I co...