It used to be that only those with disposable income availed themselves of personal training services. Now that more middle-class consumers are turning to personal trainers, the field has become even more competitive. That means trainers need to find a way to separate themselves from the pack. One way to do that is to generate more sales.
Unfortunately, most trainers are ill-equi...
At some point many personal training entrepreneurs decide they need assistance running their business. Are you trying to balance everything—training sessions, employee issues, business and financial matters, building and supplies, etc.? If so, it may be time to make a change. If you are at a juncture in your business life where you are feeling overwhelmed, stagnant, disorganized, fr...
IDEA Health & Fitness Association, the world's leading membership organization of health and fitness professionals with more than 22,000 members in over 80 countries, gets fiscal by helping fitness professionals fine-tune their businesses and budgets in the latest issue of IDEA Fitness Journal.
Increasingly, fitness professionals are seeking to work for themselves. Early d...
One of the largest trends in the wellness movement is the emergence of spas around the globe. Today’s evolved spa offers a plethora of self-care modalities, including body treatments, nutritional approaches to wholesome eating, educational platforms ranging from guided meditation to stress management, and fitness components. More often than not, the fitness components prove distinct...
concerns over a faltering economy, business appears to be booming for health
clubs, states the International Health, Racquet & Sportsclub Association
(IHRSA) in its annual survey of U.S. health and sports club companies.
According to the survey, average revenues increased by more than 18% in the
third quarter of 2007.“This growth pattern has been observed duri...
In today’s health club environment, most organizations recognize their best personal trainers and group instructors by promoting them to be managers of their departments. However, in many instances, this move sets up these outstanding employees for failure.
That’s because no matter how good these rising stars are at training or instructing clients, they are usually not a...
Being in this industry requires an entrepreneurial spirit, flexibility and a drive to achieve. Personal trainers aren’t just selling a service; they’re selling themselves as the purveyors of that service. This can lead to the perception that success in gaining clients equates with success as a person. And since there is often an undeniable relationship between ego and income, ...
Retention, membership, sales, customer service--these terms are used frequently when describing the various aspects of running a successful fitness facility. One term not heard as often, yet of equal importance, is corporate culture.
As vice president of GoodLife Fitness
clubs in Canada, Maureen “Mo” Hagan, PT, still teaches group fitness, inspiring
200 participants per week in her classes. She also travels to several new club
openings a year, introducing hundreds of members to group fitness programs. She
combines her passion for group exercise and her intere...
According to a Consumer Reports survey, some
pricey national health club chains don’t fare as well as private yoga, dance or
Pilates studios. Gyms at local community centers, schools, workplaces and
nonprofit centers (JCCs and YMCAs) also performed better among respondents in