Being in this industry requires an entrepreneurial spirit, flexibility and a drive to achieve. Personal trainers aren’t just selling a service; they’re selling themselves as the purveyors of that service. This can lead to the perception that success in gaining clients equates with success as a person. And since there is often an undeniable relationship between ego and income, ...
In today’s health club environment, most organizations recognize their best personal trainers and group instructors by promoting them to be managers of their departments. However, in many instances, this move sets up these outstanding employees for failure.
That’s because no matter how good these rising stars are at training or instructing clients, they are usually not a...
Retention, membership, sales, customer service--these terms are used frequently when describing the various aspects of running a successful fitness facility. One term not heard as often, yet of equal importance, is corporate culture.
As vice president of GoodLife Fitness
clubs in Canada, Maureen “Mo” Hagan, PT, still teaches group fitness, inspiring
200 participants per week in her classes. She also travels to several new club
openings a year, introducing hundreds of members to group fitness programs. She
combines her passion for group exercise and her intere...
According to a Consumer Reports survey, some
pricey national health club chains don’t fare as well as private yoga, dance or
Pilates studios. Gyms at local community centers, schools, workplaces and
nonprofit centers (JCCs and YMCAs) also performed better among respondents in
Business owners and program directors rely on IDEA Fitness Manager for reports on employee motivation, client retention, money management and innovative management tools. This newsletter is published 5 times a year and is available to IDEA program director and business members! If you are interested in receiving this information, simply call member services at (800) 999-4332, ext. 7, o...
In an effort to bridge the gap
between the medical and fitness professions, Club Fit in Westchester County,
New York, has created “HelpRx,” a physicians’ referral program designed to
offer postrehabilitation and lifestyle enhanceme...