As costs continue to increase, businesses look to find creative and
inexpensive methods of informing potential consumers about products or services. The term guerilla marketing refers to a program
employing somewhat aggressive measures to drum up new business. IDEA member Karen Jashinsky is one business owner who is taking her message to the streets.
It is said that if you want to be successful, you must surround yourself with great people. One of the most challenging aspects of running your own business is finding great people and then keeping them.
9 Business Basics:
Pricing Your Services
From Mobile to Mobility
17 Training for Growth:
The Struggle for Significance
21 Best Practices:
Build Your Team
By nature, personal trainers are passionate, driven, organized and excellent at communicating, or so we would like to believe. In reality, within any team there are radical differences in terms of trainer competencies.
With the growth in fitness-specific curricula in colleges and universities, new graduates are becoming an even more important human resource for the fitness industry. What employers may not expect, however, is who comes with these new hires: their parents. The current graduates, who belong to the generation known as the Millennials, have entered the workforce with a different parental relationship from that of previous generations in that it tends to be more of a friendship or a partnership.
If you teach group exercise long enough, you’re bound to encounter the group exercise diva. This self-proclaimed privileged member wreaks havoc in your classes and throughout the club. She is the person who feels that rules apply only to others—not to her. She (or he!) displays disrespect for the group exercise experience, the instructor and the other participants. The diva’s behavior tends to create a negative experience for the majority of attendees. Unfortunately, the instigator often goes unchecked.
Tamar Cline, assistant director of fitness at Colorado State University (CSU) in Fort Collins, has spent the past 7 years training new fitness instructors just to see them graduate and move away. Cline and CSU staff help students get a head start on their certification exams while earning spots at the Student Recreation Center as group fitness instructors.
Fancy television ads, colorful magazine spreads, eye-catching direct mail pieces. What do we truly hope to achieve with our ongoing marketing efforts? The answer: satisfied paying customers. However, with tremendous competition in the fitness industry today, traditional forms of advertising are no longer enough to garner significant results in most markets. It’s time to step it up.
Does the following scenario sound familiar? After interviewing a young college graduate for a front-desk position at your fitness facility, you get a follow-up call, not from the candidate, but from her mother. “I am calling to let you know what a great young lady Amy is,” the mother says. “She is very eager to start working, and I know she’ll do a great job. So what do you think?”
According to the Kiplinger Business Resource Center, “The United States economy in 2008 should limp along, with little or no growth in some quarters and a lousy feeling to many businesses and consumers” (Idaszak 2008). When economic conditions create a difficult market, the fitness industry must respond quickly in order to weather the storm and prevent financial problems. Begin by reviewing your budgets and identifying costs that appear superfluous or redundant.