Each year business owners and managers in the fitness industry spend millions of dollars promoting their
facilities and trying to sell memberships. Every form of media is utilized
—television, radio, direct mail and so forth. And yet, when we ask those
customers who do end up joining our clubs how they heard about us, the number one answer in my many years of experience remains the same: word of mouth. Here’s what I hear: “My
sister is a member.” “My neighbor
encouraged me to join.” “My friend
at work brought me as a guest.”
There is nothing wrong with competing on price. However, if it’s not a part of your overall marketing strategy, then flirting with price concessions to win short-term business could indicate a dangerous trend for your business. Compete on value, rather than price. Use the following questions as springboards toward action.
In my books on partnering and strategic alliances, I talk about “synergistic possibilities.” This concept means taking one plus one and getting three or more, rather than the expected two. In my own life, I often catch myself doing something solo rather than teaching or working with another individual on how to do the task as partners. Naturally, I think it is easier and quicker to just do it
myself. In the long run, though, this belief proves that I am taking the wrong path. Working with and teaching others takes understanding and patience. Unfortunately, too
In my experience, the number one mistake managers and owners make when hiring new help is failing to look beyond the stack of employment applications. Great employees already have jobs. Most people with jobs do not fill out employment applications unless they’re really unhappy with their current situation. The quicker you reshape your approach to hiring, the sooner you can build your facility’s dream team.
One aspect of being a successful director is the ability to spot a trend before it hits big. Capitalizing on the latest craze before the competition beats you to the punch takes gut instinct and a talented eye. It might be as simple as revising the time a class starts or choosing a new instructor. The following tips can help you determine when it’s time to make a change and how to transition it smoothly.
Ladder the Up Climbing
Yes,you can advance from the front lines to upper management --if you know the right steps. By Mary Monroe
It wasn't an overnight success: In 14 years she moved from club manager to regional manager, then on to general manager and regional general manager before assuming her current responsibilities overseeing 13 clubs and about 1,000 employees. How did she do it? Siena make...
If you answered “True” to more than two of these questions, it’s time to take action! What can you, as an employee, do to make your next staff meeting more enjoyable? Simple: Get involved. Face it, staff meetings are as certain as death and taxes—but they do not have to be as daunting. Taking a few moments to prepare for your next staff meeting will ensure that you get more out of it, gain respect from your boss and coworkers and actually enjoy the experience.
First, begin by following a few basic ground rules:
Hiring Trainers Who Motivate Clients
By Jim Annesi, PhD
magine taking the guesswork out of hiring qualified, competent and skilled personal fitness trainers capable of motivating and
What Traits Work?
Research for the study was conducted in fitness facilities in the Northeast and Midwest United States. Supervisors of five training departments were asked to select (from a prepared list) specif...