by Mary Monroe
Call it a destination, a haven, a
community or even a resort—but the one thing you won’t be calling Life Time
Fitness is just a gym. With attractions ranging from indoor/outdoor water parks
to hair and nail salons, basketball courts to rock climbing caverns, a kids’
computer center to a full-service spa and café, Life Time Fitness creates a
complete family wellness ...
by Darren Jacobson
It used to be that only those with disposable income availed themselves of personal training services. Now that more middle-class consumers are turning to personal trainers, the field has become even more competitive. That means trainers need to find a way to separate themselves from the pack. One way to do that is to generate more sales.
Unfortunately, most trainers are ill-equi...
by Alexandra Williams, MA
About 30 years ago, the first wave of
group fitness instructors (known then as aerobics teachers) got their start in
an industry yet to be defined. Many of those people are still teaching and
training, yet as the industry grows and changes, continuing to shape itself,
the need for a steady influx of teachers is evident. Since the world of fitness
is radically differ...
by Todd Durkin, MA
At some point many personal training entrepreneurs decide they need assistance running their business. Are you trying to balance everything—training sessions, employee issues, business and financial matters, building and supplies, etc.? If so, it may be time to make a change. If you are at a juncture in your business life where you are feeling overwhelmed, stagnant, disorganized, fr...
by Lawrence Biscontini, MA
One of the largest trends in the wellness movement is the emergence of spas around the globe. Today’s evolved spa offers a plethora of self-care modalities, including body treatments, nutritional approaches to wholesome eating, educational platforms ranging from guided meditation to stress management, and fitness components. More often than not, the fitness components prove distinct...
by Bob Esquerre, MA
In today’s health club environment, most organizations recognize their best personal trainers and group instructors by promoting them to be managers of their departments. However, in many instances, this move sets up these outstanding employees for failure.
That’s because no matter how good these rising stars are at training or instructing clients, they are usually not a...
by Stephen J. Tharrett, MS, and James A. Peterson, PhD, FACSM
One of the biggest challenges in any business, and in particular the health club industry, is building a great team. The easiest way to build a great team is to hire great employees, a practice that requires a systematic approach to recruiting and selecting the best available employees to serve on the team. This article examines this process and breaks it down into several logical steps....
by Victor M. Parachin, MDIV
In 1964, as Winston Churchill’s health was rapidly declining, former President and World War II General Dwight D. Eisenhower went to visit his friend. Eisenhower sat by the former prime minister’s bed for a lengthy period of time. Neither man spoke. After a while, Churchill slowly raised his hand and painstakingly made the V for victory sign, which he was well known for, often...
As the fitness industry grows and ages, many people have noticed a gap between “veteran” instructors, who have been teaching for 10 years and longer, and “newbies,” group fitness professionals who are just getting started. This has led many to voice concerns over the future of group exercise. To address this issue, IDEA Fitness Journal is running a new column that will highlight un...
by Amy Nestor
If you are like a lot of program directors, you manage people you rarely see—or who rarely see you. This makes you a “ghost manager.” The biggest challenge in being a ghost manager lies in connecting with and motivating your staff. Ghost managers can be responsible for 30 or more instructors who work about 1–3 hours per week, and for 50-plus time slots on the schedule. Most instructors teach pa...
