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Home » Fitness Articles » Health Clubs/Fitness Facilities Articles

Health Clubs/Fitness Facilities Articles

Looking for health club articles? Below you will find current and useful information on health clubs from IDEA's award-winning publications.

A Business in Trouble

by Michael Scott Scudder
What are your short- and long-term goals for the business? How will you differentiate yourself from the competition? What will your carrying costs be for the kind of facility you want? How much will you need to charge for memberships in order to meet your goals and net a profit? idea fitness manager/may 2001 idea fitness manager/may 2001 programs
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Related:
  • Budgeting/Finance
  • Business
  • Business: Fitness Facilities
  • Health Clubs/Fitness Facilities
  • Management

The Industry's Toughest Job? Hiring Great Trainers

by Matt Young
As owners and managers of fitness facilities, one of our greatest challenges is attracting, training and retaining great personal fitness trainers. While there are no guarantees when hiring employees in any profession, there are ways to significantly limit the amount of time you put into choosing the right kind of trainers for your facility. At Innovative Fitness, a Vancouver, British Columbia-based company catering exclusively to personal training clients, we use very specific criteria when hiring staff members.
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Related:
  • Health Clubs/Fitness Facilities
  • Management
  • Staffing Issues

The New Happy Hour (programming fitness and fun)

by Shirley Archer, JD, MA
BY PETER MCLAUGHLIN The New Happy Hour "You have to stay in shape. My mother started walking five miles a day when she was 60. She's 97 now and we have no professionals can idea where she is."--Steven Wright increase retention For millions of Americans, the fitness club has replaced and attract new the tavern as the place to go after work and the workout has clients by fusing replaced the happy h...
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  • Health Clubs/Fitness Facilities
  • Program Management

What Are the Pay Scales Around the Country?

Average hours worked and compensation for the industry were reported in the January 2001 issue of IDEA Health & Fitness Source. These charts break down those results into regions. When looking at the numbers, consider that the region includes big cities and suburban areas, as well as small towns.
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Related:
  • Business
  • Business: Fitness Facilities
  • Compensation
  • Compensation Survey
  • Health Clubs/Fitness Facilities
  • IDEA

Open for Business? Now What?

by Michael Scott Scudder
In the last “Money” column (January 2001), I addressed what it takes to start a new fitness facility. As you may recall, I introduced “Mark,” a real-life entrepreneur who lives in “Smithville,” a fast-growing suburb on the U.S. East Coast. Despite my warnings, Mark opened a 10,000-square-foot club with $100,000 of his money and additional funds from investors. His competition was a slightly aging YMCA, a licensee of a popular fitness chain, an older racquets-based club and a small “ma and pa” operation.
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Related:
  • Budgeting/Finance
  • Business
  • Business: Fitness Facilities
  • Health Clubs/Fitness Facilities
  • Management

Talk of the Town

by Sandy Franco
Each year business owners and managers in the fitness industry spend millions of dollars promoting their facilities and trying to sell memberships. Every form of media is utilized —television, radio, direct mail and so forth. And yet, when we ask those customers who do end up joining our clubs how they heard about us, the number one answer in my many years of experience remains the same: word of mouth. Here’s what I hear: “My sister is a member.” “My neighbor encouraged me to join.” “My friend at work brought me as a guest.”
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  • Business
  • Business: Fitness Facilities
  • Health Clubs/Fitness Facilities
  • Management
  • Marketing and Sales

How to Build Excitement

by Donna Meyer
Remember the last industry convention you attended?
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Related:
  • Business
  • Business: Fitness Facilities
  • Health Clubs/Fitness Facilities
  • Management
  • Program Management

Motivate Without Money

by Chalene Johnson
When faced with the dilemma of how to motivate employees, many managers simply avoid offering employee incentives because they “don’t have it in the budget.” Yet most employees can be handsomely rewarded if managers budget time, effort and a bit of creativity.
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Related:
  • Health Clubs/Fitness Facilities
  • Management
  • Staffing Issues

Stop Competing on Price

by Robert B. Tucker
There is nothing wrong with competing on price. However, if it’s not a part of your overall marketing strategy, then flirting with price concessions to win short-term business could indicate a dangerous trend for your business. Compete on value, rather than price. Use the following questions as springboards toward action.
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Related:
  • Business
  • Business: Fitness Facilities
  • Health Clubs/Fitness Facilities
  • Management

Size-Friendly Facility, What's New

what's new PERSONAL TRAINER PROFILE Size-Friendly Facility Subject: Nicki Anderson Location: Naperville, Illinois Company: Reality Fitness Studio Experience: Tenth year as trainer; third year as owner Maverick Strategy: In 1998, I opened my own studio to work with clients intimated by the regular gym setting. The studio is not a typical health club: It is 28,000 square feet, with five private r...
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Related:
  • Health Clubs/Fitness Facilities
  • People/Profiles
  • PFT Profile
  • Special Populations
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