Most fitness facilities spend thousands of dollars on advertising in the hope of recruiting new members. Once a campaign is launched, if people don’t immediately start calling or
walking through the doors with their checkbooks in hand, everyone is disappointed. How do you get the results you are looking for? Follow these 10 guidelines.
Every kid in America has fallen for this time-tested parental game, “Let’s see how fast you can get dressed. I’ll time you!” By using the same philosophy and interjecting fun into the workplace, you can help your employees be productive and enjoy their work environment.
Every facility follows a business model, which impacts all costs,
including salary levels. When looking at these figures, keep in mind how costs are associated with revenue. For example, it is simpler to
associate the cost of a personal trainer with the revenue of a session fee than it is to associate the cost of a fitness instructor with the revenue of a membership fee, which allows access to an entire facility. These cost-revenue associations may impact compensation.
What is your company doing to raise the bar
in customer service? If you are not continually improving how you produce your
products and deliver your services,
you cannot exceed your customers’
expectations. The following six recommendations will help your organization take customer satisfaction to an even higher level.
Average hours worked and compensation for the industry were reported in the January 2001 issue of IDEA Health & Fitness Source. These charts break down those results into regions. When looking at the numbers, consider that the region includes big cities and suburban areas, as well as small towns.
In the last “Money” column (January 2001), I addressed what it takes to start a new fitness facility. As you may recall, I introduced “Mark,” a real-life entrepreneur who lives in “Smithville,” a fast-growing suburb on the U.S. East Coast. Despite my warnings, Mark opened a 10,000-square-foot club with $100,000 of his money and additional funds from investors. His competition was a slightly aging YMCA, a licensee of a popular fitness chain, an older racquets-based club and a small “ma and pa” operation.
As owners and managers of fitness facilities, one of our greatest challenges is attracting, training and retaining great personal fitness trainers. While there are no guarantees when hiring employees in any profession, there are ways to significantly limit the amount of time you put into choosing the right kind of trainers for your facility. At Innovative Fitness, a Vancouver, British Columbia-based company catering exclusively to personal training clients, we use very specific criteria when
hiring staff members.
When faced with the dilemma of how to motivate employees, many managers simply avoid offering employee incentives because they “don’t have it in the budget.” Yet most employees can be handsomely rewarded if managers budget time, effort and a bit of creativity.
BY PETER MCLAUGHLIN
The New Happy Hour
"You have to stay in shape. My mother started walking five miles a day when she was 60. She's 97 now and we have no professionals can idea where she is."--Steven Wright increase retention For millions of Americans, the fitness club has replaced and attract new the tavern as the place to go after work and the workout has clients by fusing replaced the happy h...