Communicate with instructors one-on-one.
Provide a clean, effi-
cient, cheerful working environment.
Fearlessly make the
Treat all your instructors equally. idea fitness manager/july-august 2001
idea fitness manager/july-August 2001 sales
I f Yo u B u i l d I t , T h e y W i l l C o m e :
Starting a Pilates Program i n Yo u r F a c i l i t y
By Lindsay Merrithew and Moira Stott-Merrithew
ow that a U.S. District Court has ruled that Pilates is a generic term (see February 2001 IDEA Health & Fitness Source Industry Watch column for details), more and more fitness facilities are considering providing this popular form of exercis...
Every facility follows a business model, which impacts all costs,
including salary levels. When looking at these figures, keep in mind how costs are associated with revenue. For example, it is simpler to
associate the cost of a personal trainer with the revenue of a session fee than it is to associate the cost of a fitness instructor with the revenue of a membership fee, which allows access to an entire facility. These cost-revenue associations may impact compensation.
Most fitness facilities spend thousands of dollars on advertising in the hope of recruiting new members. Once a campaign is launched, if people don’t immediately start calling or
walking through the doors with their checkbooks in hand, everyone is disappointed. How do you get the results you are looking for? Follow these 10 guidelines.
I have a new boss. I don’t yet know exactly how he thinks or what he expects from me. Sound familiar? Even if the organizational structure at your facility has not changed recently, you may have wondered exactly how and what to communicate to your manager or boss.
Turn on your television and there they are: the exercisers. Pick up a newspaper or magazine and you can read about “them” exercising—not to mention all the companies advertising fitness equipment. Get on the Internet or call a friend and you discuss exercise.With the massive media penetration and “top of mind awareness” fitness has achieved, it should come as a shock that in 10 years there has been virtually no growth in those of us actually exercising, rather than just talking about it.
What are your short- and long-term goals for the business?
How will you differentiate yourself from the competition?
What will your carrying costs be for the kind of facility you want?
How much will you need
to charge for memberships in order to meet your goals and net a profit? idea fitness manager/may 2001
idea fitness manager/may 2001 programs
Every kid in America has fallen for this time-tested parental game, “Let’s see how fast you can get dressed. I’ll time you!” By using the same philosophy and interjecting fun into the workplace, you can help your employees be productive and enjoy their work environment.
What is your company doing to raise the bar
in customer service? If you are not continually improving how you produce your
products and deliver your services,
you cannot exceed your customers’
expectations. The following six recommendations will help your organization take customer satisfaction to an even higher level.