Turn on your television and there they are: the exercisers. Pick up a newspaper or magazine and you can read about “them” exercising—not to mention all the companies advertising fitness equipment. Get on the Internet or call a friend and you discuss exercise.With the massive media penetration and “top of mind awareness” fitness has achieved, it should come as a shock that in 10 years there has been virtually no growth in those of us actually exercising, rather than just talking about it.
Every facility follows a business model, which impacts all costs,
including salary levels. When looking at these figures, keep in mind how costs are associated with revenue. For example, it is simpler to
associate the cost of a personal trainer with the revenue of a session fee than it is to associate the cost of a fitness instructor with the revenue of a membership fee, which allows access to an entire facility. These cost-revenue associations may impact compensation.
I have a new boss. I don’t yet know exactly how he thinks or what he expects from me. Sound familiar? Even if the organizational structure at your facility has not changed recently, you may have wondered exactly how and what to communicate to your manager or boss.
Most fitness facilities spend thousands of dollars on advertising in the hope of recruiting new members. Once a campaign is launched, if people don’t immediately start calling or
walking through the doors with their checkbooks in hand, everyone is disappointed. How do you get the results you are looking for? Follow these 10 guidelines.
F I T N E S S FA C I L I T I E S TA P I N T O T H E S PA M A R K E T
According to the International Spa Association (ISPA), 90 million spa visits took place in the United States in 1999, generating $5 billion in revenue. Of the 5,689 spas across the country, 423 are club spas--facilities that focus on fitness and offer a variety of professionally administered spa services on a day-u...
What is your company doing to raise the bar
in customer service? If you are not continually improving how you produce your
products and deliver your services,
you cannot exceed your customers’
expectations. The following six recommendations will help your organization take customer satisfaction to an even higher level.
I f Yo u B u i l d I t , T h e y W i l l C o m e :
Starting a Pilates Program i n Yo u r F a c i l i t y
By Lindsay Merrithew and Moira Stott-Merrithew
ow that a U.S. District Court has ruled that Pilates is a generic term (see February 2001 IDEA Health & Fitness Source Industry Watch column for details), more and more fitness facilities are considering providing this popular form of exercis...
Every kid in America has fallen for this time-tested parental game, “Let’s see how fast you can get dressed. I’ll time you!” By using the same philosophy and interjecting fun into the workplace, you can help your employees be productive and enjoy their work environment.
BY PETER MCLAUGHLIN
The New Happy Hour
"You have to stay in shape. My mother started walking five miles a day when she was 60. She's 97 now and we have no professionals can idea where she is."--Steven Wright increase retention For millions of Americans, the fitness club has replaced and attract new the tavern as the place to go after work and the workout has clients by fusing replaced the happy h...
As owners and managers of fitness facilities, one of our greatest challenges is attracting, training and retaining great personal fitness trainers. While there are no guarantees when hiring employees in any profession, there are ways to significantly limit the amount of time you put into choosing the right kind of trainers for your facility. At Innovative Fitness, a Vancouver, British Columbia-based company catering exclusively to personal training clients, we use very specific criteria when
hiring staff members.