Weathering an Economic Slowdown in the Fitness Industry
What facilities and staff can do to succeed in today's cloudy economic climate.
Nobody likes to talk about an economic slowdown.
People at all levels of the health and fitness business worry enough about their companies in good times; hardly anyone wants to think about potential bad times. It is scary to think of consumers pulling back on sp...
B Y H E L E N VA N D E R B U R G
How to Obtain and Retain Group Fitness Instructors
Instructors are the key when it comes to delivering successful group exercise programs. What are you doing to hire and retain the best instructors?
Quality group fitness programming fulfills members' motivational needs and has proven itself time and again in clubs through high memberretention rates. What's the se...
The club I belong to runs a Fit and Fun Corporate Challenge, a two-day charity event open to community business people and their families. This event includes games, family parades, a 5K run/walk/bike/baby buggy, racquets competitions, mascots, wally-ball, wacky aquatic races and general all-round good times. It is very successful, with one exception.
Over the last three issues, this column has followed the story of “Mark,” a former club trainer turned entrepreneur who opened his own facility in Smithville, USA, using $100,000 of his own money and $400,000 in investment capital from his brother-in-law, his parents and a personal training client. After struggling for two years to make ends meet and suffering a substantial loss in personal income, Mark entered the third year of his business with a corps of disgruntled investors,
a facility operating just under breakeven and
Communicate with instructors one-on-one.
Provide a clean, effi-
cient, cheerful working environment.
Fearlessly make the
Treat all your instructors equally. idea fitness manager/july-august 2001
idea fitness manager/july-August 2001 sales
Thank you for the February 2001 Problem Solver column, “Dealing With Fellow Instructors’ Eating or Exercise Disorders.” Recently a colleague of mine encountered this situation with a member of her facility. With regard to getting involved, our staff is concerned about the legal implications, including possible claims of discrimination and privacy violation. What are the legal guidelines for approaching a member (especially at the request of other members) when it is clear that the member’s health is in danger?
In the fitness business, many
managers acquire their titles and supervisory responsibilities in the absence of any formal training—or, for that matter, any natural leadership skills. Even trained managers may occasionally get so busy with their
day-to-day responsibilities that they
neglect the basics of handling people. Whether you are a new manager or a veteran, take some time out to brush up on these essential skills.
F I T N E S S FA C I L I T I E S TA P I N T O T H E S PA M A R K E T
According to the International Spa Association (ISPA), 90 million spa visits took place in the United States in 1999, generating $5 billion in revenue. Of the 5,689 spas across the country, 423 are club spas--facilities that focus on fitness and offer a variety of professionally administered spa services on a day-u...
I f Yo u B u i l d I t , T h e y W i l l C o m e :
Starting a Pilates Program i n Yo u r F a c i l i t y
By Lindsay Merrithew and Moira Stott-Merrithew
ow that a U.S. District Court has ruled that Pilates is a generic term (see February 2001 IDEA Health & Fitness Source Industry Watch column for details), more and more fitness facilities are considering providing this popular form of exercis...