In the fitness business, many
managers acquire their titles and supervisory responsibilities in the absence of any formal training—or, for that matter, any natural leadership skills. Even trained managers may occasionally get so busy with their
day-to-day responsibilities that they
neglect the basics of handling people. Whether you are a new manager or a veteran, take some time out to brush up on these essential skills.
The club I belong to runs a Fit and Fun Corporate Challenge, a two-day charity event open to community business people and their families. This event includes games, family parades, a 5K run/walk/bike/baby buggy, racquets competitions, mascots, wally-ball, wacky aquatic races and general all-round good times. It is very successful, with one exception.
Over the last three issues, this column has followed the story of “Mark,” a former club trainer turned entrepreneur who opened his own facility in Smithville, USA, using $100,000 of his own money and $400,000 in investment capital from his brother-in-law, his parents and a personal training client. After struggling for two years to make ends meet and suffering a substantial loss in personal income, Mark entered the third year of his business with a corps of disgruntled investors,
a facility operating just under breakeven and
Communicate with instructors one-on-one.
Provide a clean, effi-
cient, cheerful working environment.
Fearlessly make the
Treat all your instructors equally. idea fitness manager/july-august 2001
idea fitness manager/july-August 2001 sales
Every kid in America has fallen for this time-tested parental game, “Let’s see how fast you can get dressed. I’ll time you!” By using the same philosophy and interjecting fun into the workplace, you can help your employees be productive and enjoy their work environment.
What is your company doing to raise the bar
in customer service? If you are not continually improving how you produce your
products and deliver your services,
you cannot exceed your customers’
expectations. The following six recommendations will help your organization take customer satisfaction to an even higher level.
I f Yo u B u i l d I t , T h e y W i l l C o m e :
Starting a Pilates Program i n Yo u r F a c i l i t y
By Lindsay Merrithew and Moira Stott-Merrithew
ow that a U.S. District Court has ruled that Pilates is a generic term (see February 2001 IDEA Health & Fitness Source Industry Watch column for details), more and more fitness facilities are considering providing this popular form of exercis...
F I T N E S S FA C I L I T I E S TA P I N T O T H E S PA M A R K E T
According to the International Spa Association (ISPA), 90 million spa visits took place in the United States in 1999, generating $5 billion in revenue. Of the 5,689 spas across the country, 423 are club spas--facilities that focus on fitness and offer a variety of professionally administered spa services on a day-u...
What are your short- and long-term goals for the business?
How will you differentiate yourself from the competition?
What will your carrying costs be for the kind of facility you want?
How much will you need
to charge for memberships in order to meet your goals and net a profit? idea fitness manager/may 2001
idea fitness manager/may 2001 programs