Program directors dream of employees who are responsible, respectful, well-rounded and educated. When a director builds a bridge between the group fitness and personal training departments, this dream team becomes reality. The result
is a unified staff with a dual focus: satisfying both the fitness needs of members and the fiscal needs of the company.
Female fitness managers and program directors: Have you found that
mentors have helped you? Other business women have. A new survey looked at the role that mentors play specifically in a woman’s career success. The “Importance of Mentoring in the Workplace,” a CareerWomen.com QuickPoll, reveals that the majority of women (62%) have a formal or informal mentor—someone who has influenced their personal and professional development and contributed to their career success.
Many directors focus predominantly on recruitment. While this is important, retaining current members is equally essential. Profits from a single customer can increase dramatically over time. A 5-year member can be up to 377 percent more profitable than a new one (Reichheld & Sasser 1990). Keep that in mind the next time you’re crunching numbers to meet the budget.
If you've followed this column since January, you've read about how savvy managers increase efficiency and avoid burnout by establishing work-related boundaries for themselves and their stuff.
This final article in a series of five provides practical solutions for creating boundaries with three common categories of customers. When you skillfully reign in your most challenging and picky patrons, you boost productivity and strengthen customer ties. Here’s how to do it.
n When providing feedback on an
employee’s behavior, describe the behavior and include the impact it has on you and/or the department. State honestly how the behavior makes you feel: “I feel angry when you arrive
late to our meetings.”
n Focus on specific examples as they relate to the action.” “When you are late it causes a delay in the meeting and we don’t end on time.”
n Don’t imply that you know why the
receiver is behaving that way:
“You’re trying to make me angry.”
You may think that your employees are most interested in getting more money and better job security, but SalesandMarketing
.com recently reported that balancing
business and personal demands is their
Use these tips to make your fitness facility more accessible.
Accommodating All Members
Exercise promotes health and wellness and helps prevent disease. That message has become widespread in recent years. Along with many other segments of the population, older adults and people with disabilities are looking to health clubs as a means to be more active and achieve a healthy lifestyle. Is ...
So far I have suggested more than two dozen strategies to resolve trend-based challenges such as the aging
of society and the nagging member-
attrition problem in clubs; the issues of a time-crunched populace as they relate to the need for variety in facility programming; and the movement toward automating jobs in health clubs. This issue’s column examines the growth in the number of new fitness facilities, the emergence of programming variety and what operators and managers can do
to capitalize on these trends.
When are prepackaged programs effective?
By Amanda Vogel, MA
Ten years ago, group exercisers had the choice of either step or high-low. Today, most schedules offer a dozen or more diversified options, some of which involve sophisticated equipment. Many fitness professionals attribute this ever-broadening selection and sophistication to the influx of branded programs. But while some ...