idea fitness managerCash does motivate, but did you know that lots of other incentives do the same thing?
Gift Certificates. For the social type, give certificates to professional sports games or restaurants. For the practical person, present certificates for items he or she can really use, such as tools or small home appliances.
idea fitness managerIt can be difficult to cultivate instructor loyalty. Instructors may work for different clubs because you can’t provide them with enough classes to meet their financial needs or they can earn more money at another club. If your facility pays the most in the area, then you can woo and keep instructors based on money! However, if you can’t compete in the salary arena, see if you can offer other perks as a competitive advantage.
Many fitness facility members look to group fitness instructors for cues on how to exercise and live a healthy lifestyle. However, these role models may have—or be at an increased risk for—eating disorders, body dissatisfaction and compulsive exercise.
One way to find new instructors is to align yourself with a training school. Perhaps you can accept a training school’s graduates as interns (who
you can hire later if they do well) or
directly hire the instructors who have the greatest potential. Newcomers
are diamonds in the rough. They have no bad habits and can prove to be valuable, loyal employees. Try them first at slow spots until they gain experience and confidence. idea fitness manager
Keep the following qualities in mind when evaluating instructors.
Cuing and Voice Projection: Does the instructor speak loudly and clearly? Is the
cuing well-timed with the music and movements?
Music: Can the instructor work with the beats and phrases?
Is the music played at a safe speed? Is it appropriate
for the group?
Technique: Does the instructor exhibit strong movements and
posture? Are the exercises demonstrated properly?
Safety: Are the movements safe? Does the instructor offer adequate safety tips?
idea fitness managerYou can develop a questionnaire like this one to act as informal market research.
Use your members’ responses (with their permission) to post testimonials and other facts to promote your Pilates program.
Let us know a little bit about you! Are you: female or male
14-18 19-25 26-30 31-35
36-40 41-50 51-60 61 or older
What types of exercise do you (or have you) participate(d) in?
yoga aerobics martial arts
dance sports strength training
other (please list)
Brain-based research is revolutionizing teaching and learning. We have learned more about the brain in the past two decades than in all recorded history. However, all that knowledge is useless unless you know how to apply it. Learn how to implement brain-based theory in your own staff training and watch comprehension and follow-through improve.