Recently I was faced with the biggest challenge of my professional management career. I had just posted an exciting, eclectic group exercise schedule boasting 75 classes a week. Many were specialty offerings, such as yoga, aqua arthritis, cycling and senior fitness. Then calls began to pour in from instructors telling me they’d be unavailable. Six of them were going to be away in th...
If you’ve ever asked an employee to do something pertinent to her job only to have her counter, “That’s not in my job description,” you know how important it is to outline the position in advance. According to the United States Small Business Administration, job descriptions provide the foundation for job training and future evaluations and should include the following b...
Over the past two decades, fitness equipment manufacturers have gone from peddling basic barbells to hawking digital talking machines. During this time, many new products have rocked the way fitness professionals design exercise programs, while other gadgets have fizzled away, never to be seen again. Now, with the first of the Baby Boomers turning 60 this year, a new line of senior-friendly pro...
Training for Growth
By Sherri McMillan, MSc, and Alex McMillan
Get Centralized and Automated
Streamline your operations and hit revenue goals. As consultants who travel around the world, we see many personal training businesses or departments that struggle with the same issues: I no personal training director or a director who trains 30...
STRATEGIES TO HELP YOUR STAFF AND MEMBERS WELCOME AND APPRECIATE YOUR NEW EQUIPMENT SELECTIONS.
flyers, on your website or through word of mouth. When citing intended improvements, state the reasons why you are adding or removing equipment. This gives members a chance to voice their concerns or approval and lets them feel they are being heard.
By Amy Boone Thompson...
"How do you handle the situation if one of your trainers isn't meeting your expectations?"
Many times managers don't clearly convey their expectations to trainers. Most peo-
ple want to do what is expected of them and excel. A one-time new-trainer orientation is overwhelming for new employees; most likely they will not grasp everything you want them to. Although we conduct...
HOW YOU PROMOTE YOUR GROUP FITNESS PROGRAM CREATES AN IMAGE OF YOUR BUSINESS AS A WHOLE.
By Maureen Hagan, PT
he emphasis and value you place on programs, classes and instructors says a lot about your business and how you value and treat customers. Existing and prospective members rely on the information you give them to form an opinion and make a decision....