The 16th annual IDEA Fitness Programs & Equipment Trends survey was distributed to member club owners, fitness directors, managers and program directors in order to gather information on current programming and equipment offerings and to gauge industry trends. As club owners and directors have continued to hurdle the challenge of a down economy, they have been forced to get creative with staffing, space, equipment and programming so as to meet the needs of a diverse clientele demanding more economical fitness solutions.
What equipment would you include in your dream studio?
You certainly have plenty of choices. The fitness equipment industry sold $4.3 billion worth of gear in 2010—a 4.1% increase from 2009—according to the Sporting Goods Manufacturers Association. While a substantial chunk of that revenue came from high-dollar devices like treadmills and elliptical trainers, a vast variety of specialized pieces of exercise equipment have also made their mark on the fitness industry.
Which ones add the most challenge and variety to customer workouts?
As a fitness entrepreneur, you work hard to provide your customers with great workout experiences. But do your staff members effectively deliver on your goals? Or is there a gap between your expectations and the service your clients receive?
To find out, you might want to arrange a “secret shopping” evaluation of your fitness business. Discover the pros and cons of secretly shopping your company by hiring a professional evaluator—or by doing it yourself. It’s a unique way to determine what your customers really think.
How does a small business evolve into a franchise? Here are two examples of real-world success: From license to franchise: Healthy Inspirations. Healthy Inspirations is a successful weight-loss program that Casey Conrad founded as a small business. “I opened a stand-alone location and, because of my exposure in the industry, people started asking if they could license the concept,” she says. newsletter_teaser: Check out this great article from the IDEA Online Library and discover the ingredients you need to turn your fitness business into a recipe for success.
Fitness facilities are in the business of making members healthier, and for some that commitment extends to the environment. The shades of green vary widely. For example, some facilities have done a complete retrofit to include solar water systems and ellipticals that return power to the grid, while others have made more modest changes, such as using nontoxic cleaners and switching to paperless communication with members. Large and small, each step makes a difference in the overall footprint.
We all want to belong to something. We all want to be a part of something bigger than ourselves. A group. A club. An association.
To reach our highest potential, we need to go beyond thinking of our “customer base” and our “employees” and start thinking of our tribe. You may have a group of clients or a number of employees, but that is not a tribe. In a tribe, people feel a deep affiliation with— and take pride in—your fitness business.