I must agree that tapping into the male market is trickier than tapping into the
female side (see “Missing the Male Demographic,” Making News, September 2009 IDEA Fitness Journal). I don’t think it will remain a hard sell for the next few decades, however. Having been a trainer for 29 years, I have seen the industry go through a lot of changes. We must not forget that this industry was [populated mainly by men] when it first started. Most of the men joining gyms were tough guys strutting their stuff and intimidating anyone who was smaller and weaker.
Environmental awareness and ecological
responsibility are at the forefront of today's
news. Fitness industry professionals
can follow the examples of the rapidly
growing number of green spas, green
buildings and companies practicing sustainable management policies. You may
be surprised to learn that it does not necessarily
cost more to"keep it green!"
It struck me in the coffee shop. I was having my weekly mastermind meeting with a fellow business owner. I was sharing a book that I highly recommended, and I told him that I had given a copy to each of my managers. After my friend skimmed it, he asked why I would gift it to my staff. He explained that he didn’t want to encourage his staff to dream bigger. They might get inflated egos. They might demand more. They might leave. newsletter_teaser: Check out this great article from the IDEA Online Library, and learn how attracting this underserved population can add revenue streams to your business.
The 16th annual IDEA Fitness Programs & Equipment Trends survey was distributed to member club owners, fitness directors, managers and program directors in order to gather information on current programming and equipment offerings and to gauge industry trends. As club owners and directors have continued to hurdle the challenge of a down economy, they have been forced to get creative with staffing, space, equipment and programming so as to meet the needs of a diverse clientele demanding more economical fitness solutions.
As a fitness entrepreneur, you work hard to provide your customers with great workout experiences. But do your staff members effectively deliver on your goals? Or is there a gap between your expectations and the service your clients receive?
To find out, you might want to arrange a “secret shopping” evaluation of your fitness business. Discover the pros and cons of secretly shopping your company by hiring a professional evaluator—or by doing it yourself. It’s a unique way to determine what your customers really think.
How does a small business evolve into a franchise? Here are two examples of real-world success: From license to franchise: Healthy Inspirations. Healthy Inspirations is a successful weight-loss program that Casey Conrad founded as a small business. “I opened a stand-alone location and, because of my exposure in the industry, people started asking if they could license the concept,” she says. newsletter_teaser: Check out this great article from the IDEA Online Library and discover the ingredients you need to turn your fitness business into a recipe for success.