A terrific way to increase your exposure and elevate your “expert” status is to be fea- tured on local news media.
However, grabbing a media person’s attention requires savvy and creativity. Lori Corbin, food and fitness reporter for KABC-TV, Los Angeles, offers these insights on how to become an expert source for your local media:
Be unique. Send a
press release that pitches one or maybe two “fresh” topics— something that hasn’t been seen before. For example:
Stale topics: Bikini season and New Year’s resolutions.
It's early March. Any fitness pro knows the New Year’s cycle: large numbers of nonexercisers vow to get fit, show up in January--and then disappear within a month or two. How can you prevent this? People fall off the workout wagon for many reasons: Too tired. Too busy. Too boring. Too hard. Let’s look at why the motivation to change and the intention to work out aren’t always enough, and how you can help exercisers stick to their resolutions.newsletter_teaser: It's early March. Any fitness pro knows the New Year’s cycle: large numbers of nonexercisers vow to get fit, show up in January--and then disappear
Salamander® Resort & Spa in Middleburg, Virginia, takes yoga to the stables. Riders, nonriders and everyone in between can start their morning with the 30-minute Yoga in the Stable class. Led by the resort’s equestrian director and her daughter, who is a yoga instructor, this offering leads participants through a sequence of yoga poses to improve balance, strength, flexibility and posture both on and off the horse.
According to the official Zumba website (www.zumba.com), 12 million people from 110,000 locations in 125 countries participate in the Latin-inspired dance fitness classes. Despite this popularity, does Zumba really offer a solid workout?
BY SHIRLEY ARCHER, JD, MA
Building a successful aquatic fitness pro-
Develop a Successful Wa t e r Fitness P ro g r a m
With proper planning, you can build a profitable aquatic fitness program even if you've never taught a water class and don't have a pool!
gram involves much more than simply putting water classes on a schedule. From coordinating use of the pool to budgeting to hiring qu...
By Leigh Crews
Group Resistance Training:
Guidelines and Safety Suggestions
Editor's note: This article is the fifth of a five-part series on guidelines and safety suggestions for various group fitness modalities. The genesis for these articles is you, the IDEA member. In our most recent readership survey, 100 percent of respondents said they wanted to see more space in IDEA publications devoted ...
Want to help your client get the most out of her exercise session? Get her a partner, says new research.
The purpose of the study, published in the Annals of Behavioral Medicine (2012; 44, 151–59), was to see if there was an ideal scenario for motivating exercisers to intensify their workouts. To determine this, the researchers randomly divided 58 female subjects among three scenarios: solo exercise; coactive (exercising independently alongside another person); or conjunctive (exercising with a partner perceived to possess greater capability).
One of life’s certainties is that we’re all aging. It’s also certain, however, that not everyone ages at the same rate. According to recent research, people with type 2 diabetes show signs of aging in their cardiovascular system significantly earlier than those without the disease. Fortunately, exercise can help slow this premature aging, bringing people with type 2 diabetes more in line with others who are not diabetic, says researcher Amy Huebschmann of the University of Colorado School of Medicine.newsletter_teaser: One of life’s certainties is that we’re all aging. It’s also certain, however, that not everyone ages at the same rate. According to recent research, people with type 2 diabetes show signs of aging in their cardiovascular system earlier than those without the disease.