“My goal this year really is to focus on teaching classes that attract deconditioned and aging populations. However, I am stuck on what to call such classes—how to strike that tricky balance between identifying my market and not alienating anyone. How much do deconditioned and 50-plus exercisers want to be separated and labeled? Also, how different should the exercise content be from the content of mainstream beginning and intermediate classes?”
The boxing/kickboxing phenomenon shows no signs of slowing down, according to the 1999 IDEA Fitness Programs Survey. Sixty-nine percent of the facilities surveyed offered boxing programs (a 45% increase since 1996), and 43 percent conducted martial-arts-based group fitness classes (a 31% gain since 1997). How has this trend unfolded over the last few years?
At Danser Studio in Tucson, Arizona, members get into the groove with the POUND Rockout. Workout.™; a full-body cardio-jam session that combines simulated drumming with Pilates, isometric movements and plyometric and yoga-based poses.
At The Barre Code® in Pittsburgh, members can choose from a variety of classes, including Brawl. This session combines kickboxing with strength training that focuses on the thighs and glutes for an intense lower-body workout.
O Dance in Boulder, Colorado, transports its members to Latin locations with Latin Soul Play. This hourlong dance experience is set to soulful Latin rhythms and teaches footwork and body mechanics for a playful workout.
DynaSpin, found at Fitworks in Beaver-creek, Ohio, combines Spinning® and dynamic movements into an inclusive, full-body workout. The class starts with 30 minutes of indoor cycling before segueing into 30 minutes of dynamic movements that utilize fitness toys, including BOSU® Balance Trainers, battle ropes, TRX® Suspension TrainersTM and more.
Located at the Om Factory in New York City, Budokon® Yoga blends martial arts and yoga to incorporate more strength and agility. The class follows a hatha style, but works with an athletic flow.
Do you want your fitness business to shower you with people and profits? Would you like your brand to be synonymous with fun and adventure? Then take your clients into the great outdoors. Discover how to implement a specialty program to keep your current clients active and engaged, and to attract new clients who will see your business in action and will be clamoring to join the tribe.
Five small-group training experts answer questions about this burgeoning trend. Topics include working simultaneously with clients at different skill levels; training people with special needs (whether they are athletes or clients with disabilities); handling no-shows; and teaching warm-ups.
newsletter_teaser: Five small-group training experts answer questions about this burgeoning trend. Topics include working simultaneously with clients at different skill levels; training people with special needs (whether they are athletes or clients with disabilities); handling no-shows; and teaching warm-ups.