What today's most innovative program directors predict your members will be asking for in the future.
By Dia n e L o fshul t
The world has changed drastically since our last Group Fitness Trendwatch report. People everywhere are still reacting to the events of September 11 in ways large and small. Immediately after the attacks, fitness facilities reported a surge in at...
Group Fitness Instructors
IDEA CODE OF ETHICS
As a member of IDEA Health & Fitness Association, I will be guided by the best interests of the client and will practice within the scope of my education and knowledge. I will maintain the education and experience necessary to appropriately teach classes; will behave in a positive and constructive manner; and will use truth, fairness and integrity to ...
Do you charge for specialty classes? A few years ago when specialty classes
requiring specific equipment or more highly trained—and hence, more expensive instructors—grew on the fitness scene, owners and managers played with the idea of charging fees
in addition to membership fees. What happened?
It appears that the extra charges never became part of the game, and
facilities instead chose to absorb the costs. What is the balance between charging extra to cover costs and
upsetting the membership?
Q:My director knows our studio microphone is broken and agrees we need to fix it right away. She says she has requested a repair. Yet 3 weeks have elapsed, and nothing
has been resolved. Meanwhile, my voice
is shot. If I refuse to teach until the mike is repaired, I will be considered a problem instructor. But if I continue to teach without a mike, my voice will suffer even more. What should I do?
How would you like to increase the popularity of your classes? Do you also want to teach in an environment in which you and your students feel challenged and enthusiastic and share a great sense of accomplishment and belonging? The “Double Trouble” paired-training concept can help you achieve these goals. In this innovative workout, participants pair off and train together, often sharing the same piece of exercise equipment and raising each other’s motivation to new heights!
s you grow older, are you looking for a form of exercise that is fun, safe and effective? Try water exercise. Mary E. Sanders, MS, education director for WaterFit/Wave Aerobics and adjunct professor in the health ecology department at the University of Nevada at Reno, explains the benefits of water exercise for older adults: 1. Safety. Water provides a safe environment because e...
While most fitness professionals are familiar with the basics of energy metabolism, it can be difficult to explain to clients the intricacies of how the body breaks down and uses nutrients to fuel physical activity. For example, can you explain why a greater percentage of fat is burned during low-intensity exercise, when the potential for losing weight is greater if exercise is performed at a higher intensity for an equivalent period of time? Or can you describe why power lifting requires longer rest intervals than circuit training?
Everywhere, people are talking about the downturn in the economy and how they are cutting back to make ends meet. But have you stood in line at Starbucks lately? Despite today’s dour economic indicators, people are still forking out up to $4 for their daily dose of java. Multiplied by 30 days, that translates to $120 a month for what is essentially coffee grounds and water! Yet consumers don’t appear to be balking or depriving themselves of what they’ve come to perceive as a necessary indulgence.
Brands are part of our
daily existence and reflect society’s attitudes and
values. A trip to the local
shopping mall makes it fairly obvi-
ous that we live in a branded world.
Names like Kleenex, Levi’s and Starbucks alone create consumer
expectations with regard to image,
consistency and quality. We make product decisions based on recollection and satisfaction.
Most group exercise professionals are comfortable supporting brands.