industry watch: program trends
PROGRAMMING FOR MEN
Getting men into group fitness classes has always posed challenges for program managers. "The biggest challenge is that old-fashioned image of the gym where men are in the weight room and women are in the dance studio," says Yordi Arteaga, a fitness business consultant in Buenos Aires, Argentina. Fortunately, that image is slowly disappearing. Dan...
Recent articles have focused on the benefits of teaching new, specialized classes, such as hybrids that combine several complementary elements into one group session. Perhaps you are toying with the idea of creating your own new class but are unsure how to start. How do instructors come up with innovative concepts and titles like “Indoor/Outdoor Intervals,” “Step ’n’ Sculpt” or Yogilates®? What has to happen for
a new class to become a reality?
B Y H E L E N VA N D E R B U R G
How to Obtain and Retain Group Fitness Instructors
Instructors are the key when it comes to delivering successful group exercise programs. What are you doing to hire and retain the best instructors?
Quality group fitness programming fulfills members' motivational needs and has proven itself time and again in clubs through high memberretention rates. What's the se...
Our sixth annual report on what today's cuttingedge program directors are planning for tomorrow-- and why you should be, too!
Group Fitness Trendwatch 2001
Now that the economy is slowing and consumer confidence is waning, it's more important than ever that your facility's programming schedule meet the needs and desires of your members. With less discretionary income to spend on fitness activitie...
After more than a decade, step classes are still going strong. Our longtime, dedicated steppers are growing ever stronger—or so we assume. And our step teaching awareness is at an all-time high—or is it?
Water Exercise for Seniors Improves Living on Land
BY M ARY E. SANDERS, M S
Why aquatic fitness programs help older adults exercise in a safe environment.
Research shows that physical activity plays an important role in maintaining health into older adulthood. And among older adults themselves, exercise has been linked to reductions in premature mortality, functional decline, disability and...
Did you know that innumerable teaching opportunities exist beyond the conventional health club setting, which caters mostly to the already fit? The truth is that moneymaking options for group fitness leaders are plentiful—if you are motivated to move beyond the comfortable limits of traditional facilities and if you widen your clientele to encompass those who are less fit.
COPY AND DISTRIBUTE TO YOUR CLIENTS
M o v i n g F r o m Tu r f t o S u r f
Transferring land workouts to the pool can be really fun--and great for cross training. Water fitness expert Mary E. Sanders, MS, adjunct professor of health sciences at the University of Nevada at Reno, offers these suggestions for making workouts like running, cycling and kickboxing all wet.
As amazing as it now seems, back in the 1970s we had to prove that aerobic dance could actually increase your heart rate. “Yes, cardio activity is effective,” our new and growing industry asserted. Once this effectiveness was established, researchers began publishing studies that detailed injuries sustained during aerobics classes. So in the 1980s and 1990s, our adolescent industry committed to making classes safe.