industry watch: program trends
PROGRAMMING FOR MEN
Getting men into group fitness classes has always posed challenges for program managers. "The biggest challenge is that old-fashioned image of the gym where men are in the weight room and women are in the dance studio," says Yordi Arteaga, a fitness business consultant in Buenos Aires, Argentina. Fortunately, that image is slowly disappearing. Dan...
B Y H E L E N VA N D E R B U R G
How to Obtain and Retain Group Fitness Instructors
Instructors are the key when it comes to delivering successful group exercise programs. What are you doing to hire and retain the best instructors?
Quality group fitness programming fulfills members' motivational needs and has proven itself time and again in clubs through high memberretention rates. What's the se...
Our sixth annual report on what today's cuttingedge program directors are planning for tomorrow-- and why you should be, too!
Group Fitness Trendwatch 2001
Now that the economy is slowing and consumer confidence is waning, it's more important than ever that your facility's programming schedule meet the needs and desires of your members. With less discretionary income to spend on fitness activitie...
After more than a decade, step classes are still going strong. Our longtime, dedicated steppers are growing ever stronger—or so we assume. And our step teaching awareness is at an all-time high—or is it?
Water Exercise for Seniors Improves Living on Land
BY M ARY E. SANDERS, M S
Why aquatic fitness programs help older adults exercise in a safe environment.
Research shows that physical activity plays an important role in maintaining health into older adulthood. And among older adults themselves, exercise has been linked to reductions in premature mortality, functional decline, disability and...
Did you know that innumerable teaching opportunities exist beyond the conventional health club setting, which caters mostly to the already fit? The truth is that moneymaking options for group fitness leaders are plentiful—if you are motivated to move beyond the comfortable limits of traditional facilities and if you widen your clientele to encompass those who are less fit.
COPY AND DISTRIBUTE TO YOUR CLIENTS
M o v i n g F r o m Tu r f t o S u r f
Transferring land workouts to the pool can be really fun--and great for cross training. Water fitness expert Mary E. Sanders, MS, adjunct professor of health sciences at the University of Nevada at Reno, offers these suggestions for making workouts like running, cycling and kickboxing all wet.
industry watch: program trends
MOMS + BABIES = REVENUE + RETENTION
After longtime group fitness students give birth, they want to return to classes but often don't feel comfortable leaving their babies in day care. On the other hand, new mothers who haven't exercised much prepregnancy may now be motivated to become active. Fitness facilities are capturing both these markets through innovative mom-...
Experienced teachers know that class variety is one secret to long-term success and self-preservation. Teaching a wide repertoire of class modes—for instance, step, indoor cycling and kickboxing—can help prevent burnout and improve your teaching skills. Developing options within a mode—endurance cycling, mind-body ride and power spin, for example, or step interval, multiple step and advanced step—is also important.