Brands are part of our
daily existence and reflect society’s attitudes and
values. A trip to the local
shopping mall makes it fairly obvi-
ous that we live in a branded world.
Names like Kleenex, Levi’s and Starbucks alone create consumer
expectations with regard to image,
consistency and quality. We make product decisions based on recollection and satisfaction.
Most group exercise professionals are comfortable supporting brands.
Everywhere, people are talking about the downturn in the economy and how they are cutting back to make ends meet. But have you stood in line at Starbucks lately? Despite today’s dour economic indicators, people are still forking out up to $4 for their daily dose of java. Multiplied by 30 days, that translates to $120 a month for what is essentially coffee grounds and water! Yet consumers don’t appear to be balking or depriving themselves of what they’ve come to perceive as a necessary indulgence.
Q:What do you say or do when two (or more!) people in your class keep talking during the workout? These magpies are nice people, but they have no clue how irritating their conversation is to everyone else in the room. What can I do to retain class control without looking like a control freak?
Defining the Problem
Instructors who field desperate questions from participants about spot reducing and calorie burning know firsthand about people’s preoccupation with body image. And negative body perception runs rampant in our own industry.
Once upon a time, group fitness instructors started their strength training classes with a relatively static warm-up that consisted of single-joint movements, such as head circles, shoulder rolls backwards and forwards, and hip swings side to side. As the industry progressed, warm-ups became more varied and we branched out—maybe too far out! Today’s warm-up options range from no warm-up at all to 10-minute, low-impact cardio warm-ups, with many variations in between.
Whether you are a gym rat, enjoy a class setting, play a team sport or just like adventure, the United Arab Emirates (UAE) has something to offer. Popular fitness classes in Abu Dhabi and Dubai, the two largest emirates, include Spinning®, RPM™, BodyPUMP®, BodyCombat™, step, Pilates, yoga, t’ai chi, aqua, mind-body, FitBall™ and strength training.
Q:I would love to travel to other countries, teaching fitness classes as I go. I’ve heard of so many instructors who have done this that I know it is possible. But I’m not sure where to begin. What does it entail besides having experience, strong teaching skills and a good fitness knowledge base? I would be grateful for any advice you can offer!