It seems that the economic slowdown has trickled into fitness equipment sales. Information from a Sporting Goods Manufacturers Association (SGMA) press release states that sales dropped from $4.7 billion in 2007 to $4.2 billion in 2008. “The fitness industry was not immune to the side effects of the tough economy,” said SGMA president Tom Cove. “But because people are aware of the importance of a regular physical fitness regimen, we expect the fitness industry to regain strength as the economy heals.”
Instructors: Are you getting maximum use out of the equipment you have? There are numerous approaches to designing a group exercise class using equipment. The first thing you want to do is take inventory and know what you’re working with. Make sure you fully understand the intended purpose of the equipment and can communicate this effectively to members. Then look around and make a mental note of how much space you have to work with. Will members have enough room to execute movements properly?
Before you teach your next class, take a look around. Have you noticed how crowded the studios have become? Not so much with people, but with equipment! What are we supposed to do with all that stuff? The thought of incorporating even a few items can be overwhelming. Well, help has arrived at last! We’re going to look at integrating equipment into two popular class formats: strength training and interval-based workouts.
This year our 14th annual survey
went to club owners, fitness
directors and other fitness professionals
in the midst of a
financially unstable economy.While the
fitness market may not be booming, it
seems to be at least stable, which is great
news when businesses all around the
globe are faltering. The really encouraging
aspect of this year’s results is that the
diversity of classes, equipment and programs
offered has continued to increase.
2009 IDEA Fitness Programs
& Equipment Trends
How to Read the Numbers
The percentage (%) reflects the
number of survey respondents who
answered yes to a given survey
question. All percentages have been
rounded up at 0.5 and down at 0.4.
Percentages do not necessarily total
100, because of multiple or missing
These days it seems everyone is discussing “going green,” and many individuals are taking significant steps to make their homes eco-friendly. So can an entire fitness facility take strides toward developing a greener environment?
Group fitness managers: before you beg your general manager (GM) for new products or programs, gather the financial facts to back up your request. Quite often we lack the tools to present our argument in the way that the person controlling the budget needs to hear it. Gain your GM’s respect by speaking his language: money. You need to view the group exercise department as a crucial vehicle for increasing club membership, retaining current members and building a community within the facility.