This year our 14th annual survey
went to club owners, fitness
directors and other fitness professionals
in the midst of a
financially unstable economy.While the
fitness market may not be booming, it
seems to be at least stable, which is great
news when businesses all around the
globe are faltering. The really encouraging
aspect of this year’s results is that the
diversity of classes, equipment and programs
offered has continued to increase.
2009 IDEA Fitness Programs
& Equipment Trends
How to Read the Numbers
The percentage (%) reflects the
number of survey respondents who
answered yes to a given survey
question. All percentages have been
rounded up at 0.5 and down at 0.4.
Percentages do not necessarily total
100, because of multiple or missing
These days it seems everyone is discussing “going green,” and many individuals are taking significant steps to make their homes eco-friendly. So can an entire fitness facility take strides toward developing a greener environment?
Group fitness managers: before you beg your general manager (GM) for new products or programs, gather the financial facts to back up your request. Quite often we lack the tools to present our argument in the way that the person controlling the budget needs to hear it. Gain your GM’s respect by speaking his language: money. You need to view the group exercise department as a crucial vehicle for increasing club membership, retaining current members and building a community within the facility.
Do you think you’ve seen it all with the ball? Do many of your clients master stability ball exercises rapidly and want to move on to different challenges? Are you ready to discover a concept that will open up new exercise options equally well suited to a stability ball or a BOSU® Ballast® ball?
Your female clients don’t have to forgo their Pilates workouts if they become pregnant. With appropriate exercise adaptations, moms-to-be can benefit from traditional mat work variations to modifications on the reformer throughout pregnancy. Working on the reformer has three main benefits:
To keep pace with the dynamism in this robust and rapidly evolving sector, this year we revamped the annual IDEA Personal Training Programs & Equipment Survey. New questions were added to amass information about what goes on within training sessions, and old questions were revised to better understand individual trainers and trainer-entrepreneurs. The results allow us to delve deeper into the training and business practices of IDEA members and afford you the opportunity to compare notes with colleagues on how you excel at your profession.