Six Steps for Successful Cross Promotion
Emphasizing strong internal promotion among your staff is a decisive step toward the success of new services, special events and membership benefits your business offers.
ne of the fitness industry's hottest new workouts is coming to your facility. To prepare, you meet with
events for which members pay extra. Yet, many fitness programmers are stumped ab...
COPY AND DISTRIBUTE TO YOUR CLIENTS
Getting the Most From Cardio Equipment
Whether you exercise frequently on cardiovascular equipment or you are just starting to use it, these tips from Gregory Florez, president of First Fitness Inc. in Salt Lake City, Utah, will help you maximize your workouts. If you have questions, consult with a personal trainer or a staff member at your fitn...
How much equipment can fit into how much space at what cost?
a reality, though, can be quite a challenge.
How much space is needed? What kind of equipment will it take? Can the overall objectives be achieved within the designated budget? Many questions must be answered to successfully outfit and open a facility. This article presents a basic overview of how to gauge space and equipment needs for...
Use this report on the 2000 IDEA Fitness Programs & Equipment Survey to keep pace with industry trends.
fitness programs trends report
The year 2000 was a reflection of the vitality of the fitness industry. The number of programs offered remained diverse, with many options popular among consumers. Equipment was widely used, with innovative developers adapting traditional equipment for contemporar...
By Karen Asp, MA
Get Tough With Tubing
ith so much new equipment emerging all the time, it's easy to forget about those tried-and-true elastic tubes and bands. But guess what? They are making a strong comeback in group fitness classes. And for a good reason: Used well, they really work! If you review a few principles and get a creative jumpstart, you can rediscover elastic resistanc...
OL D D O G S ,
NEW TRIC K S
BY SHIRLEY ARCHER, JD, MA
WHY THE FITNESS EQUIPMENT
OF OUR CHILDHOOD IS ENJOYING A RESURGENCE IN TODAY 'S L ATEST PROGRAMMING TRENDS.
eople cherish their memories of playful childhood activities. Bouncing on a trampoline, jumping rope and playing ball are some of our favorites. Capitalizing on the way these memories resonate with baby boomers, creative fitness entre...
newsletter_teaser: Double Step Conditioning is a total-body workout that uses two steps set up at different heights for a fresh approach to old moves and an opportunity to infuse new energy into conditioning classes. The workout includes moderate-to-hard cardio bursts to keep people moving.
Testosterone and growth hormone are associated with strength and muscle gains. But what is the best training method for eliciting an acute hormone response? A study published in the Journal of the National Strength and Conditioning Association (2104; 28 , 1032–40) contributes to this debate.
Parkour gyms have seen increased demand as the training protocol has been featured more and more in films and commercials. The increasing popularity of American Ninja Warrior also helps, observes Ryan Ford, cofounder of APEX Movement, which now has five locations.