Strategically developing your fitness business is like planning a garden. A gardener has many elements to consider—location, climate, space—and the elements can go together different ways. There are as many “right” ways to put together fitness programs and equipment as there are garden styles. And like a gardener, you have the opportunity to change things around every year.
Six Steps for Successful Cross Promotion
Emphasizing strong internal promotion among your staff is a decisive step toward the success of new services, special events and membership benefits your business offers.
ne of the fitness industry's hottest new workouts is coming to your facility. To prepare, you meet with
events for which members pay extra. Yet, many fitness programmers are stumped ab...
Everyone wants to know them and to benefit from them. Fitness consumers demand them—except
for those who try to avoid them.
What are the newest fitness trends?, we ask.
A trend, according to Webster, is a “line
of general direction and movement” or a “current style or preference.” Being trendy
is being fashionable. And in fitness, there can be a lot of fashion!
Managers and staff in the fitness industry are very resourceful. The quality and quantity of activities they produce show a flair for innovating an apparently unending blend of exercise formats and equipment. This capability is captured in the results of the 2001 IDEA Fitness Programs and Equipment Survey. IDEA members reported on their clients, programs, equipment and work environments, and painted a landscape of tried-and-true activities integrated with new options.
COPY AND DISTRIBUTE TO YOUR CLIENTS
Getting the Most From Cardio Equipment
Whether you exercise frequently on cardiovascular equipment or you are just starting to use it, these tips from Gregory Florez, president of First Fitness Inc. in Salt Lake City, Utah, will help you maximize your workouts. If you have questions, consult with a personal trainer or a staff member at your fitn...
How much equipment can fit into how much space at what cost?
a reality, though, can be quite a challenge.
How much space is needed? What kind of equipment will it take? Can the overall objectives be achieved within the designated budget? Many questions must be answered to successfully outfit and open a facility. This article presents a basic overview of how to gauge space and equipment needs for...
Use this report on the 2000 IDEA Fitness Programs & Equipment Survey to keep pace with industry trends.
fitness programs trends report
The year 2000 was a reflection of the vitality of the fitness industry. The number of programs offered remained diverse, with many options popular among consumers. Equipment was widely used, with innovative developers adapting traditional equipment for contemporar...