Indoor cycling, kickboxing, boot camp, strength training, step classes, yoga and water fitness classes are all popular in Guatemala, a country with nearly 13 million people. Men especially enjoy kickboxing, indoor cycling, boot camp and yoga classes. Classes that use equipment such as the Body Bar™, rubber bands and stability balls are also well liked. Since Guatemala has a tropical climate, popular activities outside of fitness facilities include triathlons, mountain biking, jogging, football, swimming and baseball.
What Exactly Is the Core Board?
The new core board program and equipment developed by Reebok offer users three-dimensional motion on an oblong platform. The platform has feet that hold the board in place on the floor while the platform itself reacts to movement. Participants must adjust their balance in response to the
Strategically developing your fitness business is like planning a garden. A gardener has many elements to consider—location, climate, space—and the elements can go together different ways. There are as many “right” ways to put together fitness programs and equipment as there are garden styles. And like a gardener, you have the opportunity to change things around every year.
Managers and staff in the fitness industry are very resourceful. The quality and quantity of activities they produce show a flair for innovating an apparently unending blend of exercise formats and equipment. This capability is captured in the results of the 2001 IDEA Fitness Programs and Equipment Survey. IDEA members reported on their clients, programs, equipment and work environments, and painted a landscape of tried-and-true activities integrated with new options.
Everyone wants to know them and to benefit from them. Fitness consumers demand them—except
for those who try to avoid them.
What are the newest fitness trends?, we ask.
A trend, according to Webster, is a “line
of general direction and movement” or a “current style or preference.” Being trendy
is being fashionable. And in fitness, there can be a lot of fashion!
Six Steps for Successful Cross Promotion
Emphasizing strong internal promotion among your staff is a decisive step toward the success of new services, special events and membership benefits your business offers.
ne of the fitness industry's hottest new workouts is coming to your facility. To prepare, you meet with
events for which members pay extra. Yet, many fitness programmers are stumped ab...
How much equipment can fit into how much space at what cost?
a reality, though, can be quite a challenge.
How much space is needed? What kind of equipment will it take? Can the overall objectives be achieved within the designated budget? Many questions must be answered to successfully outfit and open a facility. This article presents a basic overview of how to gauge space and equipment needs for...