The IDEA mission to Inspire the World to FitnessTM begins with each of you. Your expertise in integrating equipment and fitness activities is the key to attracting and retaining exercisers.
The more people are attracted to—and retained by—your programs and facilities, the more people will exercise. Their participation helps build your business, which enables you to provide more programs and equipment. That is a circle of fitness worth completing for everyone.
idea fitness managerCustomer Profile
Percentages in this section are likely the respondents’ estimates or observations. Respondents may not have had reference data.
The estimated percentages do not equal 100% because of rounding.
Trainer in a Bag
You don't have to break the bank to take your business on the road.
By Tim Borys
What if you could give your training business a shot of adrenalin for an investment of $500 or less? Launching a fulltime or sideline mobile training business may be just the jolt you need to pop you out of a rut and breathe fresh air into a stale balance sheet. For mobile trainers the mainstream ...
n the 1990s, health club owners across the country eagerly anticipated the arrival of the latest exercise equipment craze: the Slide. Unfortunately, the Slide arrived but the crowds did not. Reluctant to discard their newest investment and hopeful that the lessthan-sweeping trend would eventually take hold, health club owners and fitness directors waited . . . and waited . . . and waited. Fast-f...
Fitness equipment manufacturers follow-- and lead--the ways consumers exercise. By Mike May
or more than a decade, fitness equipment sales have represented the largest category of sporting goods equipment sales. In fact, this industry has more than doubled in size since 1990. U.S. wholesale sales of fitness equipment were an estimated $3.77 billion in 2002, up fro...
Because load theoretically increases as mechanical advantage increases, the addition of chains or elastic bands to conventional barbell squats had been thought to boost the loading during the ascent phase, but no research had confirmed this notion. A study published in the November 2002 issue of the Journal of Strength and Conditioning Research shows that such a modification is essentially pointless.