Until recently, franchises were most commonly associated with convenience stores and coffee shops, not gyms and fitness programs. Now a new crop of highly successful fitness franchises has entrepreneurs sizing up franchising as a viable and lucrative venture. Franchised businesses generate jobs for more than 18 million Americans and account for nearly 10% of private-sector economic...
Although many women worry about their risk of getting breast cancer, heart disease is actually the leading killer of females in America. Not only does heart disease kill more women than men each year (Thom et al. 2006), but females who survive a cardiac event fare much worse than their male counterparts (Blomkalns et al. 2005). Yet many women and their physicians fail to recognize the toll that...
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Who will be the next Tiger Woods, Mia
Hamm, Michael Jordan or Venus
Williams? Many parents believe that,
given the right amount of training,
coaching and perseverance, it could be
their child. There is a certain mystique
about talented athletes, whether they are
amateur Olympians or professionals,
because of their sports mastery and the
skills they display. It is not an easy path...
The overall landscape of training methods and individuals who participate in recreational exercise is vast and varied.Who are these individuals, and what do they do? Let’s use “David” as an example. This fictional recreational-exercise client is an avid basketball player for an all-men’s league.
His team plays twice a week, but David still wants to stay conditioned and maintain his strength. Ther...
Almost daily, people ask fitness professionals
about the latest and greatest dietary supplements
that claim to enhance physical performance.
Although it is outside the scope of practice of personal
trainers and fitness instructors ever to recommend
a particular ergogenic aid to anyone,
clients want to know if these products produce
the results promised in the ads. There is no denying