by Joy Keller
You just finished teaching what felt like a seamless kickboxing class. You’re feeling that post-teaching buzz that comes from your own endorphins and the added high of inspiring others to move their bodies and have fun.
As you pass through the locker room to freshen up, you overhear a conversation that kills your buzz. “Can you believe she taught that same tired, old routine?” says an unfamiliar voice from behind an open locker door. “I know, right?” echoes another voice. “And she could also stand to lose a pound or two. She doesn’t look that fit to me.”newsletter_teaser: You just finished teaching what felt like a seamless kickboxing class. You’re feeling that post-teaching buzz that comes from your own endorphins and the added high of inspiring others to move their bodies and have fun.
by Maria Parrella-Turco
Wouldn’t it be great to gather the best practices of fitness facilities around the country and distill this knowledge into a succinct series? That’s what this new column explores: the very best secrets of success for operating, managing and marketing a fitness facility.newsletter_teaser: Wouldn’t it be great to gather the best practices of fitness facilities around the country and distill this knowledge into a succinct series? That’s what this new column explores: the very best secrets of success for operating, managing and marketing a fitness facility.
by Megan Senger
Small-group training—workouts for groups of three to 10 clients (www.ideafit.com/fitness-library/small group-secrets-the-start-up-plan)—is a trend that’s changing the face of our industry.
Why? Profit margins are much better with small group, says Mike Bates, MBA, owner of Refine Fitness Studio in Windsor, Ontario. “If your goal is to make money, you should do as much [small-group training] as you can, as long as it fits with your training philosophy.”
newsletter_teaser: Small-group training—workouts for groups of three to 10 clients is a trend that’s changing the face of our industry.
by Ryan Halvorson
According to the U.S. Department of Labor’s Bureau of Labor Statistics, the outlook is bright for “fitness workers.” The agency anticipates growth of about 24% from 2010 to 2020. Despite this outlook, however, a report from US News suggests that things are not 100% rosy when it comes to compensation.
by Sandy Todd Webster, Ryan Halvorson, Joy Keller
As IDEA’s editors, we’ve learned a thing or two about profit centers as we’ve read and shepherded countless articles from the best minds in the industry. To celebrate IDEA’s 30th Anniversary, we decided to collect the best (somewhat passive) revenue stream ideas, all in one place.
We hope these ideas will inspire you and launch you into the next three decades with a new perspective on how success can be yours without it eating up all of your time, energy and financial resources.
Sell a Membership Model and Adopt Auto-Paymentnewsletter_teaser: As IDEA’s editors, we've learned a bit about profit centers in the fitness industry. Here, for IDEA’s 30th Anniversary, we've collected the best (somewhat passive) revenue-stream ideas, in one place.
The following list of resources act as a supplement to the article "30 Ways to Make More Money: Win the Leverage Lotto!" as seen in the July-August issue of IDEA Fitness Journal. Each of them offer more in-depth information for the majority of the ideas presented in the article.
by Trina Gray
Do you believe that fitness is for everyone? Do you struggle to accommodate people who can’t afford to work with you? You may be so passionate about reaching everyone that you volunteer in the trenches, speak at service clubs, host health fair booths and support charitable runs. In addition to sharing your goodwill, you can build a thriving business while serving a low-income market. In fact, you can be wildly successful, make money and have a significant positive impact.newsletter_teaser: Do you believe that fitness is for everyone? Do you struggle to accommodate people who can’t afford to work with you? In addition to sharing your goodwill, you can build a thriving business while serving a low-income market.
by Mary Bratcher, MA
Hosting an educational workshop is an excellent way to raise your profile as an expert in a health and fitness specialty while providing a great additional revenue stream for your business. The teaching experience can also help you refine your theoretical and practical skills while providing attendees with valuable knowledge and information.newsletter_teaser: Hosting an educational workshop is an excellent way to raise your profile as an expert in a health and fitness specialty while providing a great additional revenue stream for your business. The teaching experience can also help you refine your theoretical and practical skills while providing attendees with valuable knowledge.
by Trina Gray
Do you believe that fitness is for everyone? Do you struggle to accommodate people who can’t afford to work with you? You may be so passionate about reaching everyone that you volunteer in the trenches, speak at service clubs, host health fair booths and support charitable runs. newsletter_teaser: Do you believe that fitness is for everyone? Do you struggle to accommodate people who can’t afford to work with you? You may be so passionate about reaching everyone that you volunteer in the trenches, speak at service clubs, host health fair booths
Hiring and promotion decisions are based on many factors. When hiring individuals, the top three criteria in all positions except personal training director are skills and abilities, certification and personality, according to survey respondents in the 2010 IDEA Fitness Industry Compensation Trends Report.
