Those who follow Internet trends have probably heard of Twitter (www.twitter.com) or are already using it. If not, it might be worth your time to find out about this cleverly named service. Launched in 2006, Twitter is described on its site as “a service [to enable] friends, family and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
Imagine sending a short, preworkout motivational note to a client without seeing, texting or calling him. What if you could find new boot-camp ideas from top trainers around the world without ever doing a keyword search on Google? Imagine developing genuine relationships with industry colleagues, having never met or e-mailed them. Now envision doing all of these simultaneously on a free, Web-based platform in no more than 140 characters.
Are you looking for effective ways to help clients maintain weight loss? Telephone counseling is as effective as face-to-face counseling and more effective than education alone, according to a study published in the Archives of Internal Medicine (2008; 168 , 2347–54).
As a group fitness supervisor, you’ve worked hard to earn your spot as a leader. Perhaps it was your industry experience, your sparkling personality or your connections with the right people that landed you in a position of authority.
Since the first generation of the iPhone was announced in the beginning of 2007, Wikipedia reports that cell-phone usage has evolved significantly (2008). From their interactive interface to their increased functionality, mobile phones have made our communication more dynamic, convenient and immediate.
Are you already communicating with clients via cell phone or e-mail? If not, you might want to start. Numerous studies have shown that social support and individualized feedback are powerful tools for helping people make and keep healthy habits. Recent research presented at the American College of Sport Medicine’s 55th Annual Meeting--held in Indianapolis in May 2008--highlighted the value of e-mail messages for improving attitude, intention and exercise behavior in inactive young adults.
With the right education and motivation, anyone can copy the same products and services you offer. But they can’t copy you. Every individual in your business contributes a piece to the puzzle. However, your leadership sets the standard for employees. Your personal values and beliefs develop your brand; you then attract like-minded employees and customers.
Remember the days when cell phones were simply used for making phone calls? Well, today’s mobile devices are equipped to do more than just have conversations. Via cell phones, users are now accessing the Web, text messaging friends, taking digital photos, streaming videos and of course, making phone calls.
If you’re one of the 100 million people worldwide who belong to Facebook.com, you might consider it a guilty diversion. Perhaps you’ve logged on to the wildly popular social networking site just to update your status (e.g., “Amanda Vogel is writing an IDEA article”). Or maybe you find yourself uploading heartwarming photos of your kids or scenes from a recent vacation. Perhaps you’re a casual visitor, checking in every now and then to respond to messages or view the “news feed” of what your Facebook friends are up to.
Hybrid training (online training coupled with face-to-face training) is often the perfect mix for clients who prefer the conveniences of the Web yet require the guidance of a live trainer. The good news is that new niche networks on the Web can help you develop hybrid fitness programs. In addition to offering the features of regular online social communities, these fitness networks allow members to set individual health goals, design workouts, track weight loss, log food intake, keep wellness blogs and access educational resources.