With the right education and motivation, anyone can copy the same products and services you offer. But they can’t copy you. Every individual in your business contributes a piece to the puzzle. However, your leadership sets the standard for employees. Your personal values and beliefs develop your brand; you then attract like-minded employees and customers.
Are you already communicating with clients via cell phone or e-mail? If not, you might want to start. Numerous studies have shown that social support and individualized feedback are powerful tools for helping people make and keep healthy habits. Recent research presented at the American College of Sport Medicine’s 55th Annual Meeting--held in Indianapolis in May 2008--highlighted the value of e-mail messages for improving attitude, intention and exercise behavior in inactive young adults.
Remember the days when cell phones were simply used for making phone calls? Well, today’s mobile devices are equipped to do more than just have conversations. Via cell phones, users are now accessing the Web, text messaging friends, taking digital photos, streaming videos and of course, making phone calls.
Hybrid training (online training coupled with face-to-face training) is often the perfect mix for clients who prefer the conveniences of the Web yet require the guidance of a live trainer. The good news is that new niche networks on the Web can help you develop hybrid fitness programs. In addition to offering the features of regular online social communities, these fitness networks allow members to set individual health goals, design workouts, track weight loss, log food intake, keep wellness blogs and access educational resources.
If you’re one of the 100 million people worldwide who belong to Facebook.com, you might consider it a guilty diversion. Perhaps you’ve logged on to the wildly popular social networking site just to update your status (e.g., “Amanda Vogel is writing an IDEA article”). Or maybe you find yourself uploading heartwarming photos of your kids or scenes from a recent vacation. Perhaps you’re a casual visitor, checking in every now and then to respond to messages or view the “news feed” of what your Facebook friends are up to.
If your feedback is focused on what is going wrong, you are communicating that something is unwanted. Instead, base feedback on making adjustments toward a desired outcome. NLP assumes that all responses are useful in some context and suggests that feedback should focus on self-realization, not criticism.
Does the following scenario sound familiar? After interviewing a young college graduate for a front-desk position at your fitness facility, you get a follow-up call, not from the candidate, but from her mother. “I am calling to let you know what a great young lady Amy is,” the mother says. “She is very eager to start working, and I know she’ll do a great job. So what do you think?”
Evidence suggests that while the basis of a great experience certainly does have something to do with what you teach, how you teach is equally important. It’s time to investigate what you don’t say and how your approach to designing programs, delivering cues and dealing with members can elevate you to superstar status in a matter of weeks.