Effective communication is widely recognized as an important skill set for a successful leader to have. Marketing campaigns are built around how effectively the message is communicated to the target audience. Yet, in many businesses efficient internal communication is often overlooked.
No, this is not another run-of-the-mill article about how indispensable customer service is to the success of your fitness facility. It is, however, an article regarding creativity in customer service. Not excellent customer service, not superior customer service, but rather novel customer service.
This column provides trainers with practical ways to approach common business obstacles using a coaching strategy called gap analysis. A gap analysis helps people identify where they are currently with regard to a situation, where they ultimately would like to see themselves, and the steps they must take in order to bridge the gap. Here’s how a gap analysis can help you improve your ability to establish and maintain professional boundaries with your clients.
This new column provides trainers with practical ways to approach common business obstacles. Using a coaching strategy called gap analysis, it explores issues that many trainers struggle with. Gap analysis helps people identify where they currently are with regard to a situation, where they would ultimately like to see themselves and the steps they must take to bridge the gap between the two. Here’s how a gap analysis can help you improve your success rate with client consultations.
Are you preparing for a performance evaluation? Or have you scheduled a salary review meeting? Either way, you need to know how your current salary or hourly rate compares with the industry average. A lot of variables go into that comparison, including your job title, the region where you work, the type of facility you work for and the number of members your facility serves. The perks you receive—such as benefits, cash incentives and educational assistance—can also affect your compensation.
Networking—whether to increase your client base or develop colleague contacts—is an essential aspect of business development. Yet how many times have you attended networking mixers only to forget the names of many of the people you meet? Never forget a name again with these tips from Mary Bratcher, MA, DipLC, co-owner of The BioMechanics in San Diego:
Ask the person for a business card, and read the name printed on it aloud. This strategy is useful for visual learners who need more than auditory cues to remember a name.
Regardless of our roles within the realm of fitness, communication unites all of us. Defined in Neuro-Linguistic Programming™ (NLP™) circles as “the response you get regardless of your intention” (Andreas & Faulkner 1996), communication takes place in the verbal, visual and kinesthetic arenas. It can be broken down to approximately 7% words, 38% tone and 55% body language (Bandler & Grinder 1975). The following refresher will help you hone your communication skills in these key areas.
Those who follow Internet trends have probably heard of Twitter (www.twitter.com) or are already using it. If not, it might be worth your time to find out about this cleverly named service. Launched in 2006, Twitter is described on its site as “a service [to enable] friends, family and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
Imagine sending a short, preworkout motivational note to a client without seeing, texting or calling him. What if you could find new boot-camp ideas from top trainers around the world without ever doing a keyword search on Google? Imagine developing genuine relationships with industry colleagues, having never met or e-mailed them. Now envision doing all of these simultaneously on a free, Web-based platform in no more than 140 characters.
Are you looking for effective ways to help clients maintain weight loss? Telephone counseling is as effective as face-to-face counseling and more effective than education alone, according to a study published in the Archives of Internal Medicine (2008; 168 , 2347–54).