For years, group exercise instructors have been debating the topic of creativity. The controversy usually arises when facilities license preprogrammed classes. Some instructors argue that preprogramming limits creativity. They feel that “free-style” classes are more creative and are better suited for advanced participants, who “crave complex movements.”
Sample Guest Introductions
The following intro bios worked well because they are concise, easily read aloud and written to be heard, which is different from written to be read silently. newsletter_teaser: Check out this great sample class from the IDEA Online Library and learn how to be the successful guest who lands bookings.
Digital newsletters (or e-newsletters) can be an integral part of a marketing strategy, keeping fitness professionals in contact with clients and prospects via e-mail. In the 2009 Advertising Effectiveness Survey by Forbes, marketers identified e-newsletters as the second most effective online marketing tool for generating conversions (first was search engine optimization).
The fitness industry is, by its own admission, good at “getting fit people fitter.” But with marketing materials rife with lithe, blond 20-somethings in revealing, brand-name yoga gear, it’s not surprising that people who are overweight and deconditioned find it hard to buy into the very fitness services that could help them shed pounds for good.
Imagine that your beloved group exercise director has just given her notice. She is a well-respected, long-term employee, and now you have to hire someone new. Group exercise staff members are shocked by the news, and they start talking—to each other, to members, to friends and to anyone else who will listen.newsletter_teaser: Imagine that your beloved group exercise director has just given her notice. She is a well-respected, long-term employee, and now you have to hire someone new. Group exercise staff members are shocked by the news, and they start talking—to each other, to members, to friends and to anyone else who will listen.
In 1988, Joan Darragh tipped the scales at 288 pounds. During a trip to Japan, she had a defining moment. “I was in a bar, and I sat on a stool built for the slighter Asian frame,” says the New York City resident. “Suddenly, the bolts on my metal stool started to pop.” She tried to pretend it wasn’t her stool making that noise, but she still kept one foot on the floor.
The frustrating thing about these headlines is that, to the letter, they are not untrue. To date, there have not been any large, randomized studies that have shown that reducing sodium intake to 1,500 milligrams per day (as is advised for certain special populations) has a positive outcome. But it is clear that the majority of Americans are getting far more than the 2,300 mg per day that has been found to correspond with certain disease risk factors.
Not everyone uses text messages, but for those who do, fitness professionals can harness the power of technology to help clients get healthier, say researchers at Duke University.
Scientists followed 50 obese women who received either a daily text for weight loss intervention or used more traditional methodology, such as writ- ten food journals or computer-tracked journaling. Over 6 months, the 26 subjects in the texting group lost an aver- age of 3 pounds, whereas the 24 who journaled more traditionally actually gained 21⁄2 pounds.
Proper phone etiquette is essential in a health club environment. Many people prefer to call ahead to ask simple questions, rather than physically coming in. It’s their way of getting a “feel” for your facility. As a manager/owner, you want that introductory phone call to translate into a new membership. However, phone communication has degraded among young adults working the front desk, and it’s easy to see why. newsletter_teaser: Proper phone etiquette is essential in a health club environment. Many people prefer to call ahead to ask simple questions, rather than physically coming in.