The most obvious benefit of a newsletter is its marketing power: You can gain exposure by using it to promote your training services, advertise special events and sales, lead clients to your Web site and sell products. A carefully crafted newsletter also plays a key role in building solid relationships with clients.
As a personal trainer you take pride in your ability to motivate and inspire your clients to new levels of fitness, strength and self-esteem. Have you ever considered exactly how you do this? Is it your choice of words? Your tone of voice? Is it your timing (cadence of delivery)? Have you noticed that a key phrase works for one client, but not another? Or it works the first few times, then sounds trite or overused?
At the 2002 World Fitness IDEA® convention, held this past summer in San Diego, the hot topic among attendees was teaching older adults. As all of this year’s IDEA award recipients emphasized in their acceptance remarks, not only is it cool and fun to teach the older-adult population, but it’s prudent as well. With the baby boomer wave cresting, teaching older adults really is an investment in your own future!
Our job is to find ways to reach out to these back-row participants while still giving our seasoned students what they have come to expect. Here are some proven practical strategies that can help you extend a hand to even the most timid participants. ‰ Supplement to November-December 2002 IDEA Health & Fitness Source
Cultivating Cultural Sensitivity
BY INGRID KNIGHT-COHEE, MS
To be optimally effective, fitness professionals need to know how best to deal with clients from different ethnic and cultural backgrounds.
Cultural diversity contributes to a rich and textured life experience. However, understanding people from other countries and cultures can create enormous challenges. Even when we are trying to be f...
Because the concept of what's safe--and what's not--has changed over the years, experts advise fitness professionals to focus on weighing the risks against the benefits when determining the safety of common exercises.
Defining When an Exercise Is Contraindicated--Then & Now
BY AMANDA E. VOGEL, MA
Have you ever stopped teaching a common exercise because you read in an article or ...