As a health and fitness educator and an exercise physiologist, I have enjoyed working with a variety of populations for many years. However, I began working with teens only recently. I knew the percentage of overweight children and adolescents in the United States was growing. I also knew that obese children and adolescents are more likely to become obese adults at high risk for disease—and that an increasing number of teens were leading sedentary lifestyles.
Something is amiss in our industry. Despite constant confirmation that physical activity improves health, our population is getting less and less fit. According to retention and adherence expert Rod Dishman, PhD, head of the exercise psychology lab at the University of Georgia, exercise habits haven’t changed much in the past 15 years. Dishman’s research indicates that 50 percent of new exercisers still drop out within six months of starting
1Marketing Script for Staff
Here is one example of a practice script and pertinent marketing points you may distribute to staff. Ask staff to practice with each other before they actually begin marketing to members.
Who?: Group Exercise Department, Contact Person
What?: Specialty Yoga Classes for Older Adults
Where?: Group Exercise Studio B
When?: Mondays and Wednesdays, 9:30 am to 10:30 am, beginning November. Preregistration begins August 15.
Communicate with instructors one-on-one.
Provide a clean, effi-
cient, cheerful working environment.
Fearlessly make the
Treat all your instructors equally. idea fitness manager/july-august 2001
idea fitness manager/july-August 2001 sales
Every kid in America has fallen for this time-tested parental game, “Let’s see how fast you can get dressed. I’ll time you!” By using the same philosophy and interjecting fun into the workplace, you can help your employees be productive and enjoy their work environment.
I have a new boss. I don’t yet know exactly how he thinks or what he expects from me. Sound familiar? Even if the organizational structure at your facility has not changed recently, you may have wondered exactly how and what to communicate to your manager or boss.
By Michael Youssouff, MA, and Fran Sachs-Rojas, CSW Having a selection of practical communication tools and training techniques in your repetoire can help you coach this special population to success.
Motivating Clients With Chronic Conditions
As a personal fitness trainer, you understand the importance of following specific training guidelines and avoiding any contraindications ...
I suspect that one of my colleagues has an eating disorder and another suffers from exercise addiction. While I’m inclined to mind my own business, participants are starting to talk. Some of them are worried and asking me whether these instructors have a problem. Others comment on how great these instructors look and are asking me their “secret to success.” What do I do, if anything?
How well do you serve your clients? Here are 20 ways for you and your business to provide outstanding customer service.
Customer Service on a Platter
By Sherri McMillan, MSc
A few years ago an elderly gentleman walked into the gym where I worked and claimed he had never exercised a day in his life. Surveying the spread of our facility, the portly individual explained how he finally decided it wa...