If you've followed this column since January, you've read about how savvy managers increase efficiency and avoid burnout by establishing work-related boundaries for themselves and their stuff.
This final article in a series of five provides practical solutions for creating boundaries with three common categories of customers. When you skillfully reign in your most challenging and picky patrons, you boost productivity and strengthen customer ties. Here’s how to do it.
Business professionals are always talking about the importance of networking to grow your business. This marketing tactic is especially critical in the personal training industry. Since this business is a face-to-face, service-oriented one, the most effective marketing initiatives will always be face-to-face encounters.
The most obvious benefit of a newsletter is its marketing power: You can gain exposure by using it to promote your training services, advertise special events and sales, lead clients to your Web site and sell products. A carefully crafted newsletter also plays a key role in building solid relationships with clients.
As a personal trainer you take pride in your ability to motivate and inspire your clients to new levels of fitness, strength and self-esteem. Have you ever considered exactly how you do this? Is it your choice of words? Your tone of voice? Is it your timing (cadence of delivery)? Have you noticed that a key phrase works for one client, but not another? Or it works the first few times, then sounds trite or overused?
At the 2002 World Fitness IDEA® convention, held this past summer in San Diego, the hot topic among attendees was teaching older adults. As all of this year’s IDEA award recipients emphasized in their acceptance remarks, not only is it cool and fun to teach the older-adult population, but it’s prudent as well. With the baby boomer wave cresting, teaching older adults really is an investment in your own future!
Our job is to find ways to reach out to these back-row participants while still giving our seasoned students what they have come to expect. Here are some proven practical strategies that can help you extend a hand to even the most timid participants. ‰ Supplement to November-December 2002 IDEA Health & Fitness Source