Knowing the client. When Jessica Storm, owner of Storm Fitness, meets with a new client, the assessment process begins immediately—often without the client realizing it. Storm first assesses emotional readiness. “You need to know where clients are starting from and get a clear understanding of how they could be motivated so that you can guide them in the appropriate direction,” she explains. Storm conducts this assessment through casual conversation—usually via telephone initially and in the first in-person meeting.
By now you know it is to your distinct advantage to set up a profile in the IDEA FitnessConnect online directory. Whether or not you use all the features, it at least ensures you one more point of contact for potential clients. Why not take things to the next level and maximize how you promote yourself and your business? Here are 10 ideas (plus a bonus tip) on doing just that.
A list of current and prospective clients can be invaluable to fitness professionals promoting upcoming events, distributing newsletters and cultivating member relationships. IDEA FitnessConnect’s client management system makes it convenient for fitness professionals to manage and grow their clientele directly from their profile pages.
Fitness professionals use online videos to share training tips, demonstrate exercises and showcase their choreography. Since sites like YouTube revolutionized the way people view, create and share videos online, use of the medium has skyrocketed. Today hundreds of millions of videos are being watched daily via mobile devices and video players embedded across websites (YouTube 2011). And now, via IDEA FitnessConnect.
We’ve all seen it. A club’s group fitness schedule posted on the facility’s website with former instructors still listed. A personal trainer’s blog with last session’s boot camp dates advertised. Even when your efforts have successfully led people to your schedule or site, outdated class or event information may discourage any further inquiry into your programs.
For almost 30 years, IDEA has operated on the premise that trained, certified professionals are key to helping individuals get positive results, remain highly engaged and become “inspired to fitness.” The August 2010 launch of IDEA FitnessConnect, our free online fitness directory, delivered the power of this philosophy right into your hands.
For years, group exercise instructors have been debating the topic of creativity. The controversy usually arises when facilities license preprogrammed classes. Some instructors argue that preprogramming limits creativity. They feel that “free-style” classes are more creative and are better suited for advanced participants, who “crave complex movements.”
Sample Guest Introductions
The following intro bios worked well because they are concise, easily read aloud and written to be heard, which is different from written to be read silently. newsletter_teaser: Check out this great sample class from the IDEA Online Library and learn how to be the successful guest who lands bookings.
Digital newsletters (or e-newsletters) can be an integral part of a marketing strategy, keeping fitness professionals in contact with clients and prospects via e-mail. In the 2009 Advertising Effectiveness Survey by Forbes, marketers identified e-newsletters as the second most effective online marketing tool for generating conversions (first was search engine optimization).