Communication Articles

Not everyone uses text messages, but for those who do, fitness professionals can harness the power of technology to help clients get healthier, say researchers at Duke University. Scientists followed 50 obese women who received either a daily text for weight loss intervention or used more traditional methodology, such as writ- ten food journals or computer-tracked journaling. Over 6 months, the 26 subjects in the texting group lost an aver- age of 3 pounds, whereas the 24 who journaled more traditionally actually gained 21⁄2 pounds.

You know your next client, Doug, really well. He’s been working with you for 2 years, he’s committed to his fitness program, and while his body is already well-conditioned, he is determined to keep improving. His session will focus mainly on intense weightlifting, and Doug is used to “psyching himself up” before each set—he finds it helps—but you’ve both observed that it’s getting harder for him to make real gains. How can you help?

Letting a client go is always difficult. As a professional, you have the highest expectations for every client—even if they are somewhat unrealistic. However, not everyone seeking professional help in reaching health and fitness goals is prepared to make the sacrifice or take the steps necessary to change. Change is tough!

“I’m terrified of change, even if it will improve my life.” “I hate asking for help or admitting that I do not know something.” “I avoid environments that are unfamiliar or that make me feel out of place.” “I don’t believe that my own personal shortcomings are a source of my problems.” “I will defend what I believe, even though it may not be right.” For many people, those statements are true.

Part of your role as a group fitness instructor is to help students reach their fitness goals. This is not always an easy task. Each person has different objectives, as well as unique obstacles to overcome. If you can understand some of these factors, you’ll be in a better position to meet participants’ needs, and you’ll be a more effective teacher, coach, motivator and leader.

You have been recruited to change a life. A young man is out of shape and headed toward a life of obesity and health complications. But he desperately wants to change. Perhaps you saw him on television during the 2012 Summer Olympics. He appeared on a Nike® commercial shot in a rural area near London, Ohio.

We send a newsletter every month to clients and others who have chosen to subscribe. We also send a follow-up email. The newsletter is a lot of work; the follow-up is not. The newsletter consists of about four articles covering latest news, fitness, food and wellness. We do our best to make sure each article relates in some way to services we provide.

Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. You can also boost your income by using your blog to generate saleable content for booklets, minibooks, articles, manuals, eBooks and printed books. Apply these 15 simple recommendations, and build a blog that leads to business and financial success.newsletter_teaser: Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. Apply these 15 simple recommendations, and build a blog that benefits your business and finances.

Working as a group instructor or personal trainer, you speak to and teach people every day. Becoming a presenter for events is a natural extension of what you already do. And you don’t have to go far to find opportunities for speaking engagements. Hotels and resorts in your area, gyms, health food stores and co-ops, local businesses and specialty groups, schools and colleges, conferences, wellness fairs and expos, hospitals and other non-profit companies: All are potential sources of extra income for you. newsletter_teaser: Working as a group instructor or personal trainer, you speak to and teach people every day. Becoming a presenter for events is a natural extension of what you already do. Add speaking to your services to diversify your offerings and make more money.