Communication Articles

Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. You can also boost your income by using your blog to generate saleable content for booklets, minibooks, articles, manuals, eBooks and printed books. Apply these 15 simple recommendations, and build a blog that leads to business and financial success.newsletter_teaser: Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. Apply these 15 simple recommendations, and build a blog that benefits your business and finances.

Working as a group instructor or personal trainer, you speak to and teach people every day. Becoming a presenter for events is a natural extension of what you already do. And you don’t have to go far to find opportunities for speaking engagements. Hotels and resorts in your area, gyms, health food stores and co-ops, local businesses and specialty groups, schools and colleges, conferences, wellness fairs and expos, hospitals and other non-profit companies: All are potential sources of extra income for you. newsletter_teaser: Working as a group instructor or personal trainer, you speak to and teach people every day. Becoming a presenter for events is a natural extension of what you already do. Add speaking to your services to diversify your offerings and make more money.

Have you ever noticed that the most successful facilities are full of enthusiastic employees who radiate happiness? How does that happen? It starts from the top down, with leadership.newsletter_teaser: Have you ever noticed that the most successful facilities are full of enthusiastic employees who radiate happiness? How does that happen? It starts from the top down, with leadership.

Sample Guest Introductions The following intro bios worked well because they are concise, easily read aloud and written to be heard, which is different from written to be read silently. newsletter_teaser: Check out this great sample class from the IDEA Online Library and learn how to be the successful guest who lands bookings.

Amanda Vogel Interview.m4v newsletter_teaser: Amanda Vogel, MA, accomplished fitness writer and owner of Active Voice Writing Service, offers tips to improve Web-based written communications for five formats: website, e-newsletter, blog, Facebook fan page and Twitter™.

During my decade of experience in marketing, I’ve seen a lot of failures—and many more successes. With the Internet, the art of fitness marketing is more complex than it once was. However, many of the basic principles still apply. newsletter_teaser: During my decade of experience in marketing, I’ve seen a lot of failures—and many more successes. With the Internet, the art of fitness marketing is more complex than it once was.

With the recent fluctuation in the economy, businesses have become acutely aware of the need to provide a high level of customer service. Businesses that can create a competitive advantage through the service they provide will find themselves one step closer to success. Those that ignore the value of service will find themselves falling toward failure. In this article, I will share sound principles for creating a culture of excellence in customer service.newsletter_teaser: With the recent fluctuation in the economy, businesses have become acutely aware of the need to provide a high level of customer service. Businesses that can create a competitive advantage through the service they provide will find themselves one step closer to success.

As a fitness professional, you are in the relationship business. Just as the food you eat fuels your body for exercise, relationships are the fuel that feeds your business. But growing your business requires more than having strong interpersonal skills with your clients. Your business success is also influenced by your relationships with your colleagues and competitors. For example, cooperative marketing efforts and co-promotion can help your business grow. Also, solid business relationships can help you work through personal and professional challenges. [subhead] Prioritize newsletter_teaser: As a fitness professional, you are in the relationship business. Just as the food you eat fuels your body for exercise, relationships are the fuel that feeds your business.

Senior exercisers learn differently than younger ones do. They also process information differently from younger exercisers, and they react differently to the same information. This means trainers need to know whether to give feedback, and how to give it; when to give feedback—whether during a movement or once it’s completed; and what exactly to focus on and what to say. Giving effective verbal feedback during exercise—knowing what to say and when to say it—is essential to the fitness success of older clients.