Communication Articles

Sample Guest Introductions The following intro bios worked well because they are concise, easily read aloud and written to be heard, which is different from written to be read silently. newsletter_teaser: Check out this great sample class from the IDEA Online Library and learn how to be the successful guest who lands bookings.

Amanda Vogel Interview.m4v newsletter_teaser: Amanda Vogel, MA, accomplished fitness writer and owner of Active Voice Writing Service, offers tips to improve Web-based written communications for five formats: website, e-newsletter, blog, Facebook fan page and Twitter™.

During my decade of experience in marketing, I’ve seen a lot of failures—and many more successes. With the Internet, the art of fitness marketing is more complex than it once was. However, many of the basic principles still apply. newsletter_teaser: During my decade of experience in marketing, I’ve seen a lot of failures—and many more successes. With the Internet, the art of fitness marketing is more complex than it once was.

“I’m terrified of change, even if it will improve my life.” “I hate asking for help or admitting that I do not know something.” “I avoid environments that are unfamiliar or that make me feel out of place.” “I don’t believe that my own personal shortcomings are a source of my problems.” “I will defend what I believe, even though it may not be right.” For many people, those statements are true.

Letting a client go is always difficult. As a professional, you have the highest expectations for every client—even if they are somewhat unrealistic. However, not everyone seeking professional help in reaching health and fitness goals is prepared to make the sacrifice or take the steps necessary to change. Change is tough!

You know your next client, Doug, really well. He’s been working with you for 2 years, he’s committed to his fitness program, and while his body is already well-conditioned, he is determined to keep improving. His session will focus mainly on intense weightlifting, and Doug is used to “psyching himself up” before each set—he finds it helps—but you’ve both observed that it’s getting harder for him to make real gains. How can you help?

With the recent fluctuation in the economy, businesses have become acutely aware of the need to provide a high level of customer service. Businesses that can create a competitive advantage through the service they provide will find themselves one step closer to success. Those that ignore the value of service will find themselves falling toward failure. In this article, I will share sound principles for creating a culture of excellence in customer service.newsletter_teaser: With the recent fluctuation in the economy, businesses have become acutely aware of the need to provide a high level of customer service. Businesses that can create a competitive advantage through the service they provide will find themselves one step closer to success.

As a fitness professional, you are in the relationship business. Just as the food you eat fuels your body for exercise, relationships are the fuel that feeds your business. But growing your business requires more than having strong interpersonal skills with your clients. Your business success is also influenced by your relationships with your colleagues and competitors. For example, cooperative marketing efforts and co-promotion can help your business grow. Also, solid business relationships can help you work through personal and professional challenges. [subhead] Prioritize newsletter_teaser: As a fitness professional, you are in the relationship business. Just as the food you eat fuels your body for exercise, relationships are the fuel that feeds your business.