When Tanya Colucci, MS, trains clients, she pulls from many different resources to offer the best results possible. Owner of Tanya Colucci Myofascial Release Therapy in Bluffton, South Carolina, Colucci believes in an integrative mind-body approach, which appears to resonate with many people. Case in point: client Aileen Worthington, age 71, who has osteoporosis.
If you don’t already have one strapped around your wrist, you probably know someone who does. Smartwatches and wearable activity trackers are stepping up in popularity, and so are fitness-related mobile apps.
The daily responsibilities of owning and managing a fitness facility can be overwhelming. Along with all the usual details, like class scheduling and staff management, a primary concern is the danger of reduced revenue due to member turnover.
newsletter_teaser: The daily responsibilities of owning and managing a fitness facility can be overwhelming. Along with all the usual details, like class scheduling and staff management, a primary concern is the danger of reduced revenue due to member turnover.
Conflict in the fitness workplace is inevitable, but it doesn’t have to be harmful. Healthy conflict exists in relationships based on trust and respect, and without conflict, teams may be unable to make effective progress or create a shared vision of the future.
One of the ways that I establish pro- fessional boundaries is by keeping the training sessions about the clients. When they ask, “And how are you?” I answer with a genuine “Great!” and leave the conversation at that.
The Internet offers plenty of opportunity to share helpful, positive content. However, it’s also a hotbed of negativity, especially when it comes to discussions on weight.
A study facilitated by researchers at the National Institutes of Health in Rockville, Maryland, wanted to understand the types of conversations that are taking place on this subject. Using a commercial Web-crawling tool, the investigators explored popular social media sites and pulled posts that included fat, obese/obesity and/or overweight. The process lasted 60 days and culminated in 1.37 million posts.
In a recent "Tricks of the Trade" column, IDEA asked some of its members how they establish relationships with and get referrals from medical professionals. Here are a few of their answers. How do you establish relationships with and get referrals from medical professionals? Share your answers in the comment box below.
Knowing the client. When Jessica Storm, owner of Storm Fitness, meets with a new client, the assessment process begins immediately—often without the client realizing it. Storm first assesses emotional readiness. “You need to know where clients are starting from and get a clear understanding of how they could be motivated so that you can guide them in the appropriate direction,” she explains. Storm conducts this assessment through casual conversation—usually via telephone initially and in the first in-person meeting.
By now you know it is to your distinct advantage to set up a profile in the IDEA FitnessConnect online directory. Whether or not you use all the features, it at least ensures you one more point of contact for potential clients. Why not take things to the next level and maximize how you promote yourself and your business? Here are 10 ideas (plus a bonus tip) on doing just that.