At any given time, over 100 million Americans are on a diet (MarketResearch .com 2014). That’s about a third of the U.S. population. Despite the hundreds of best- seller diet books and the $60-plus billion Americans spend trying to lose weight each year (Marketdata Enterprises 2014), permanent weight loss remains elusive for most. Even so, dozens of diets remain on the market, each with ardent followers and outspoken opponents.
One of the ways that I establish pro- fessional boundaries is by keeping the training sessions about the clients. When they ask, “And how are you?” I answer with a genuine “Great!” and leave the conversation at that.
The Internet offers plenty of opportunity to share helpful, positive content. However, it’s also a hotbed of negativity, especially when it comes to discussions on weight.
A study facilitated by researchers at the National Institutes of Health in Rockville, Maryland, wanted to understand the types of conversations that are taking place on this subject. Using a commercial Web-crawling tool, the investigators explored popular social media sites and pulled posts that included fat, obese/obesity and/or overweight. The process lasted 60 days and culminated in 1.37 million posts.
Do your clients struggle to stay motivated during exercise sessions? New research has presented a technique that just might help.
Called “attention narrowing,” the technique involves keeping visual focus on a specific target, such as a finish line, instead of taking in all the sights along the way. This may not seem novel—athletes often “keep their eyes on the prize” during competition— but researchers who recently studied this topic believe that visual focusing can help everyday exercisers stay on track as well.
Clients who have hit a plateau may need some additional tweaking of their pro- gram or lifestyle to get them to progress toward their goals. In my studio, we focus on the trifecta for success: nutri- tion, stress management and sleep.
The frustrating thing about these headlines is that, to the letter, they are not untrue. To date, there have not been any large, randomized studies that have shown that reducing sodium intake to 1,500 milligrams per day (as is advised for certain special populations) has a positive outcome. But it is clear that the majority of Americans are getting far more than the 2,300 mg per day that has been found to correspond with certain disease risk factors.
Parties. Travel. Stress. All of these things take a toll during the holiday season. For fitness business owners, this time of year often means a struggle to keep members and clients consistent. Inconsistency means fitness results and revenue suffer. Keep your business booming with the following tips from fellow fitness professionals:
Letting a client go is always difficult. As a professional, you have the highest expectations for every client—even if they are somewhat unrealistic. However, not everyone seeking professional help in reaching health and fitness goals is prepared to make the sacrifice or take the steps necessary to change. Change is tough!