How should certifications evolve?
By Lisa Liddane
It has indelibly altered the landscape of fitness instruction. It has clearly evolved to a basic qualification for employment. It is undoubtedly what consumers expect to find behind a fitness professional's name. But what's less clear is whether certification has achieved its original purpose: to ensure that consumers find a safety n...
The customer service, information technology, sales and medical industries rely upon employee training because it improves performance, reduces costs and increases revenue. Intel Corporation, Pfizer Inc., Ritz-Carlton and The Harley-Davidson Motor Company are only a few examples of thriving companies who use training to improve the performance of their most valued assets: their employees.
Many personal fitness trainers believe that "average healthy adults" do not exist--virtually everyone has some type of special fitness goal or health issue. Accordingly, there are personal trainers who prepare to meet a variety of clients' needs, from general fitness to postrehabilitation conditioning, while others concentrate in a specialty area, such...
SEducation is a cornerstone of a profitable business. Whether you'd like to update your coaching skills, learn new ways to manage staff or learn how to work smarter and not harder, the 2015 IDEA Personal Trainer Institute has everything you need to build a better business. newsletter_teaser: Education is a cornerstone of a profitable business. Whether you'd like to update your coaching skills, learn new ways to motivate staff or gain insider insight on how to work smarter and not harder, the 2015 IDEA Personal Trainer Institute™ offers everything you need to build a better business.
With over 12,000 personal trainers, group fifitness instructors, mind-body professionals, business owners and managers, and experts from every corner of the globe, the IDEA World Fitness Convention has been called “the Super Bowl of Fitness.” Fitness pros who attend gain valuable education and strategies to expand their skill sets; they discover diver- sity that evolves their careers or businesses; and they establish expert connections that open doors and offffer new opportunities.
Coaching is not a new field. “The general consensus is that personal life coaching evolved in the early 1990s out of the coaching techniques being used to motivate business executives in the 1980s,” says Mary Bratcher, wellness coach and co-owner of The Biomechanics Method in San Diego. “The application of life coaching to the health and fitness sector began to happen in the early 2000s.”
Question: I’m working toward a career change to health and wellness, and I have a particular interest in nutrition. My interests are in coaching individuals to adopt healthier eating patterns (I’m currently an ACE-certified health coach) and lose weight, and in working with people whose doctors may have suggested “lifestyle changes” to help prevent cholesterol or blood sugars from creeping up further, but who have not yet become diabetic or developed serious heart issues.
Historically, many fitness pros have avoided nutrition discussions for fear of straying beyond their scope of practice or have gone overboard, exceeding their professional limits by recommending nutritional supplements or individualized meal plans. There is a better way: Staying within scope of practice while adopting a coaching philosophy that uses proven methods of behavior change. newsletter_teaser: Historically, many fitness pros have avoided nutrition discussions for fear of straying beyond their scope of practice or have gone overboard, exceeding their professional limits by recommending nutritional supplements or individualized meal plans. There is a better way.