During my working years, I’ve lived through at least three recessions—and survived them all. Surviving was not easy in my early days of personal training, but I did learn from each of the slow periods that my business experienced. I progressed from twiddling my thumbs and worrying in 1988 to planning and actively accepting the reality of slowdowns today. During the 20 years I&...
interviewing job applicants, do you use standardized practices, or are your
interview protocols as varied as the candidates? A study in the Canadian Journal of Administrative
Sciences (2007; 24 , 30–44) has discovered that many human
resources (HR) professionals may not be offering applicants interview equality.
As your personal training business or g...
Maybe it’s the coffee bar employee who
always has a smile and knows your favorite drink. Maybe it’s the hotel clerk
who follows through to ensure you have all the amenities you need. Or perhaps
it’s one of your co-workers who seems to consistently anticipate the needs of
managers and clients. Excellent service is easy to notice, yet is it easy to
Personal training is evolving at an
unprecedented rate, and keeping pace requires developing innovative approaches
to professional skills. Documenting client progress is one such skill. Emerging
training models require more sophisticated methods of documentation. Today,
trainers working with special populations often work as part...
Most people have been lucky enough to
have teachers who left a lasting impression on their lives. Think about one of your favorite mentors or
instructors. What made him or her so special? And what can you do to create the
same experience in your own classes? You may presume ...
My biggest challenge is finding the
right trainers to work with me. It is hard to find qualified
trainers who are willing to train some of the clientele that I have (the
morbidly obese). Some of my clients require a lot of motivation, and not every
trainer is a motivator. I would rather have trainers wh...
Many clients walk through our doors
hoping to be touched by the “personal training fairy” and walk out with a
perfect body 6 weeks later. The reason this happens is that
the popular media sets an impossible standard of physical appearance and
convinces people that with the right help they can achieve it. The real problem
here, as I s...
To be successful in business, who
you know is often more advantageous than what you know. For fitness
professionals, a strong personal and professional network is helpful in
building clientele. In an industry where
The physical education program at DePaul University in Chicago offers students a choice of two majors: teaching or fitness management and wellness. The latter concentration is unique in that it prepares students for a career managing or developing fitness programs...
In the first four articles of this five-part series, I introduced the success ingredients integral to quality growth. In this final Best Practices article I will discuss ways you can increase your income, whether you wish to remain strictly a trainer or prefer to expand into management/ownership.