My biggest challenge is finding the
right trainers to work with me. It is hard to find qualified
trainers who are willing to train some of the clientele that I have (the
morbidly obese). Some of my clients require a lot of motivation, and not every
trainer is a motivator. I would rather have trainers wh...
Many clients walk through our doors
hoping to be touched by the “personal training fairy” and walk out with a
perfect body 6 weeks later. The reason this happens is that
the popular media sets an impossible standard of physical appearance and
convinces people that with the right help they can achieve it. The real problem
here, as I s...
To be successful in business, who
you know is often more advantageous than what you know. For fitness
professionals, a strong personal and professional network is helpful in
building clientele. In an industry where
The physical education program at DePaul University in Chicago offers students a choice of two majors: teaching or fitness management and wellness. The latter concentration is unique in that it prepares students for a career managing or developing fitness programs...
by Peter Twist, MSc
In the first four articles of this five-part series, I introduced the success ingredients integral to quality growth. In this final Best Practices article I will discuss ways you can increase your income, whether you wish to remain strictly a trainer or prefer to expand into management/ownership.
by Amanda Vogel, MA
Successful fitness pros say it all the time: Write health and fitness articles for newspapers, magazines and websites to advance your fitness career by leaps and bounds. And they’re right. By authoring articles you will gain exposure and build credibility as a fitness pro, open doors to new career opportunities, share your expertise with a wider audience and generate more clients for your...
by Biray Alsac, MS, Amanda Vogel, MA
If you’re considering expanding your services into cyberspace or adding to your current online offerings, now’s the time. On an average day, 113 million adults look for health information online. More than 57% of Americans watch or download videos from the Internet, and 12% of Internet users have downloaded audio files known as podcasts. Prospective clients are virtually everywhere! Given that ...
Check out our “Jobs & Classifieds” section online at www.ideafit.com for job listings in your area. If you’d like to submit an ad for posting, the cost is $50 per month for 30 words or less, and $1 for each additional word. Business members are entitled to two free ads per year of up to 30 words.* For more information, e-mail
by Nicki Anderson, Mary Bratcher, MA
Health clubs were the first entities to pair fitness with business, but today a whole new set of entrepreneurs are bursting onto the health and fitness scene—and many of them are women. This new breed of entrepreneur is breaking away from the tradition of working as an instructor or a trainer for someone else and realizing her potential for success by starting her own studio or training...
by Amanda Vogel, MA
Until recently, franchises were most commonly associated with convenience stores and coffee shops, not gyms and fitness programs. Now a new crop of highly successful fitness franchises has entrepreneurs sizing up franchising as a viable and lucrative venture. Franchised businesses generate jobs for more than 18 million Americans and account for nearly 10% of private-sector economic...
