by Lawrence Biscontini, MA
Many group fitness instructors are independent contractors and teach a variety of classes at various facilities. The majority of them would prefer to offer their teaching talents at a single facility in exchange for regular pay and full benefits, but such opportunities are hard to find. newsletter_teaser: Many group fitness instructors are independent contractors and teach a variety of classes at various facilities. The majority of them would prefer to offer their teaching talents at a single facility in exchange for regular pay and full benefits, but such opportunities are hard to find.
by Shannon Fable
When someone asks you what you do for a living, how do you respond? Perhaps you say you’re “a group fitness instructor,” “a yoga instructor” or “a Zumba® instructor.” The correct response is, “I’m a leader.” You do more than simply host amazing classes that help people get fit. It’s time to think bigger about who you are and what you do, if you truly want to Inspire the World to Fitness®.
by Ryan Halvorson
A terrific way to increase your exposure and elevate your “expert” status is to be fea- tured on local news media.
However, grabbing a media person’s attention requires savvy and creativity. Lori Corbin, food and fitness reporter for KABC-TV, Los Angeles, offers these insights on how to become an expert source for your local media:
Be unique. Send a
press release that pitches one or maybe two “fresh” topics— something that hasn’t been seen before. For example:
Stale topics: Bikini season and New Year’s resolutions.
Letting a client go is always difficult. As a professional, you have the highest expectations for every client—even if they are somewhat unrealistic. However, not everyone seeking professional help in reaching health and fitness goals is prepared to make the sacrifice or take the steps necessary to change. Change is tough!
by Lori Corbin
As a health professional who made the transition to television reporter, I was asked to host a “Fitness in Media” seminar at the 2011 IDEA World Fitness Convention™ in Los Angeles. I taught fitness pros how to procure a television spot on either a news report or an entertainment show. I then asked participants to submit a one-line pitch using what they’d learned.
by Ryan Halvorson
Perhaps it’s time fitness professionals schooled physicians on how to solve the obesity problem. According to researchers from Johns Hopkins University, a significant percentage of polled primary-care physicians don’t feel qualified and educated enough to treat obesity.
The study, published in BMJ Open (2012; 2: e001871), included Internet survey data from 500 PCPs throughout the United States.
“We evaluated physician perspectives on the following topics:
by Amanda Vogel, MA
For many professionals in the fitness industry, being self-employed is a dream come true. You get to “run the show” the way you want to run it and “clock in and out” of work as you choose. That’s not to say that being your own boss is a breeze; most fitness pros work really hard to attain self-employment success. And while the benefits are plenty, there are also downsides.
by Stephanie Vlach, MS
For group fitness instructors, the future is looking bright! “Employment of fitness trainers and instructors, is expected to grow by 24%” this decade, according to the U.S. Department of Labor. Its report goes on to state, “As businesses and insurance organizations continue to recognize the benefits of health and fitness programs for their employees, incentives to join gyms or other fitness facilities will increase the need for workers in these areas.”
