To help United States citizens reduce stress during difficult economic times, Les Mills offered interested participants a free class at varying health and fitness facilities during December 2008. Part of the nationwide “Stress Less America: Elect to Change, Vote for Yourself” campaign, the health-conscious program was designed to highlight the stress-busting effects of exercise. “One exercise session alone can generate 90–120 minutes of relaxation response,” stated Les Mills creative director Jackie Mills, MD.
The American College of Sports Medicine (ACSM) recommends that the general population achieve at least 30 minutes of moderate-intensity exercise five times per week. Fitness professionals are often considered health and fitness role models, yet a recent study suggests that athletic trainers (ATs) fall short of ACSM’s recommendations.
Man, times sure are great, aren’t they? You’re doing what you love working in a thriving industry of infinite opportunity, getting paid tons of money and also making a real difference in people’s health and fitness.
January is a natural time to consider changing and improving
the things in your life that you think need the most attention.
Here at IDEA, we’re constantly fine-tuning what we’re doing
to improve the value of what we deliver to you, so it’s a special
pleasure to announce a few changes that we think will enhance
your membership and the world in general.
Many fitness professionals entertain the idea of developing their own DVD programs. Why shouldn’t you? You may have many amazing talents to share, so what better way to promote them than on camera? As the creators, writers, producers and directors of seven educational DVDs aimed at fitness professionals, and two for the general public, we have had the opportunity to learn the many ins and outs of making a program from start to finish.