The fitness industry has come a long way in terms of credibility and standards since the days of fuzzy leg warmers and terry cloth sweatbands. In fact, industry standards have risen so much in recent years that many companies will hire only those fitness professionals who have obtained their certifications from organizations approved by independent entities, such as the National Commission for Certifying Agencies (NCCA).
In a time of sweeping global change and a shifting economic climate, fitness professionals around the world are gauging the potential impact on their careers and businesses and adapting to stay on track. We asked fitness pros to tell us about the extent of the economy’s effect on them, and what they are doing to meet the challenge.
Survival Tactics and Success Strategies
Fitness professionals share these tips for overcoming economic challenges:
When the average consumer hears the term personal trainer, does it evoke the image of a leader or educator—or of a glorified workout partner leading a tough training session several days per week? Perhaps more importantly for our industry’s future—how do we, as trainers, perceive ourselves?
In a time of sweeping global change and a shifting economic climate, fitness professionals around the world are gauging the potential impact on their careers and businesses and adapting to stay on track. We asked fitness pros to tell us about the extent of the economy’s
effect on them, and what they are doing to meet the challenge.
My personal training business has been somewhat impacted by the challenging times our economy has seen this past year. A few of my one-on-one clients have had to cut back on their sessions because either they or their spouses lost their jobs. I always give our clients the option of spreading out their sessions over a longer period of time if they so desire. If they need weekly accountability, we offer them our Virtual Fitness™ option of a 15-minute phone call once a week.
To help United States citizens reduce stress during difficult economic times, Les Mills offered interested participants a free class at varying health and fitness facilities during December 2008. Part of the nationwide “Stress Less America: Elect to Change, Vote for Yourself” campaign, the health-conscious program was designed to highlight the stress-busting effects of exercise. “One exercise session alone can generate 90–120 minutes of relaxation response,” stated Les Mills creative director Jackie Mills, MD.
The American College of Sports Medicine (ACSM) recommends that the general population achieve at least 30 minutes of moderate-intensity exercise five times per week. Fitness professionals are often considered health and fitness role models, yet a recent study suggests that athletic trainers (ATs) fall short of ACSM’s recommendations.
Man, times sure are great, aren’t they? You’re doing what you love working in a thriving industry of infinite opportunity, getting paid tons of money and also making a real difference in people’s health and fitness.