As IDEA’s editors, we’ve learned a thing or two about profit centers as we’ve read and shepherded countless articles from the best minds in the industry. To celebrate IDEA’s 30th Anniversary, we decided to collect the best (somewhat passive) revenue stream ideas, all in one place.
We hope these ideas will inspire you and launch you into the next three decades with a new perspective on how success can be yours without it eating up all of your time, energy and financial resources.
Sell a Membership Model and Adopt Auto-Paymentnewsletter_teaser: As IDEA’s editors, we've learned a bit about profit centers in the fitness industry. Here, for IDEA’s 30th Anniversary, we've collected the best (somewhat passive) revenue-stream ideas, in one place.
Fitness industry experts often suggest diversifying revenue streams and services to maintain career longevity and make more money. One way to achieve these goals is to get published. Having your work published can also help to elevate your status in the industry and your community. But it takes more than a good idea to attract the attention of your local news outlet’s editor.
Are you a new entry into the fitness industry, or do you mentor those who are? From IDEA Answers (www.idea
fit.com/answers) come these top tips from seasoned veterans on how to build the foundation for a successful and lasting career.
Emphasize the importance of learning and understanding the science of exercise. Specifically, how
a healthy body responds to exercise.
The ultimate career resource is here! For the past 3 years IDEA’s content and Web development teams have been researching and building what is arguably the most relevant and useful career center for the entire fitness industry, period. Whether you or someone you know is contemplating a path in fitness; whether you are newly certified and wondering what your next steps are; or whether you have been in the industry for a while but are looking for a new challenge or direction, the IDEA Career Guide offers you a wealth of content and tools. Best of all, it's free!newsletter_teaser: The ultimate career resource is here! For the past 3 years IDEA’s content and Web development teams have been researching and building what is arguably the most relevant and useful career center for the entire fitness industry, period. Whether you or someone you know is contemplating a path in fitness; whether you are newly certified and wondering what your next steps are; or whether you have been in the industry for a while but are looking for a new challenge or direction, the IDEA Career Guide offers you a wealth of content and tools. Best of all, it's free!
A Broad Look at the Features
From the Career Guide home page, you will find pages divided into three main stages of career development: “Starting Your Career,” which is geared to students or those considering fitness as a career; “Working Professionals,” which is designed for newly certified professionals; and “Established Professionals,” which speaks to the needs of seasoned fitness pros and opens the doors wide to the myriad options and skill-leveraging opportunities
As the first Baby Boomers turn 65 this year, younger fitness professionals should look to them for guidance and expertise. Here are tips for career longevity from three Boomers who are also fitness professionals:
“I want to take [my education] to the next level and do some type of study in fitness,” said the Facebook message from IDEA member Melissa Spraul, a group fitness instructor in Los Angeles. Her passion for fitness is clear from all the workshops and conventions she attends, but she wonders how to go about starting her academic career. “We have a lot of community colleges and universities out here, but I'm a little overwhelmed,” she wrote. “Can you provide any insight?”
Group Exercise Coordinators have managerial duties—such as hiring, training and supervising group exercise instructors—but they may also teach classes on a regular basis. Group exercise coordinators are employed by 19% of the facilities surveyed in 2010 IDEA Fitness Industry Compensation Trends Report.
You have decided on a career in fitness because you enjoy working out and helping people. Are those two qualities all you need to get started in the industry? No—while they are great traits to possess, success in the fitness profession requires education: certifications, workshops, conferences and college degree programs focusing on kinesiology, the study of human movement.
How do you succeed in the fitness profession? Whether you’ve just gotten certified, you’re returning to a fitness career or you’re an experienced pro who wants to develop new skills, the answer is the same: keep learning. Continuing education is a career necessity that becomes increasingly important as the fitness industry grows more sophisticated, diverse, specialized and evidence-based.