As a health professional who made the transition to television reporter, I was asked to host a “Fitness in Media” seminar at the 2011 IDEA World Fitness Convention™ in Los Angeles. I taught fitness pros how to procure a television spot on either a news report or an entertainment show. I then asked participants to submit a one-line pitch using what they’d learned.
Perhaps it’s time fitness professionals schooled physicians on how to solve the obesity problem. According to researchers from Johns Hopkins University, a significant percentage of polled primary-care physicians don’t feel qualified and educated enough to treat obesity.
The study, published in BMJ Open (2012; 2: e001871), included Internet survey data from 500 PCPs throughout the United States.
“We evaluated physician perspectives on the following topics:
For many professionals in the fitness industry, being self-employed is a dream come true. You get to “run the show” the way you want to run it and “clock in and out” of work as you choose. That’s not to say that being your own boss is a breeze; most fitness pros work really hard to attain self-employment success. And while the benefits are plenty, there are also downsides.
For group fitness instructors, the future is looking bright! “Employment of fitness trainers and instructors, is expected to grow by 24%” this decade, according to the U.S. Department of Labor. Its report goes on to state, “As businesses and insurance organizations continue to recognize the benefits of health and fitness programs for their employees, incentives to join gyms or other fitness facilities will increase the need for workers in these areas.”
Shirley Archer, JD, MA, has written another high-quality article (“Digital Distractions,” June). The piece had a thoughtful premise; it had a clear research focus; it was well-organized; and it provided stimulating discussion as well as a variety of insights and perspectives.
Pricing your personal training services can be a confusing endeavor. In fact, it may be one of the most difficult issues you face as an entrepreneur. This article demystifies the process by describing three ways to set your fees: market-based, income-objective-based and value-based. Here you’ll learn about the different approaches and explore the pros and cons of each.
The Market-Based Approach
It’s a great time to be in the fitness industry—or is it?
According to recent U.S. Bureau of Labor Statistics data, jobs within our ranks are expected to grow at the “faster than average” rate of 24% between 2010 and 2020 (U.S. Department of Labor 2013b). While this is terrific overall, it means increased competition for the best jobs, promotions and benefits from a growing pool of workers.newsletter_teaser: It’s a great time to be in the fitness industry—or is it? According to recent U.S. Bureau of Labor Statistics data, jobs within our ranks are expected to grow at the “faster than average” rate of 24% between 2010 and 2020. While this is terrific overall, it means there will be increased competition for the best jobs.
You have a message, and you want to share it with the world. Publishing an article in a popular magazine is one way to do this. However, simply having a good idea isn’t always enough to achieve success in the highly competitive magazine publishing world. In many cases it comes down to your initial correspondence with an editor. These tips on how to grab an editor’s attention come from Tyler Graham, author of The Happiness Diet and formerly an editor for several publications, including Prevention, Men’s Journal and Details.
Working as a group instructor or personal trainer, you speak to and teach people every day. Becoming a presenter for events is a natural extension of what you already do. And you don’t have to go far to find opportunities for speaking engagements. Hotels and resorts in your area, gyms, health food stores and co-ops, local businesses and specialty groups, schools and colleges, conferences, wellness fairs and expos, hospitals and other non-profit companies: All are potential sources of extra income for you. newsletter_teaser: Working as a group instructor or personal trainer, you speak to and teach people every day. Becoming a presenter for events is a natural extension of what you already do. Add speaking to your services to diversify your offerings and make more money.
You just finished teaching what felt like a seamless kickboxing class. You’re feeling that post-teaching buzz that comes from your own endorphins and the added high of inspiring others to move their bodies and have fun.
As you pass through the locker room to freshen up, you overhear a conversation that kills your buzz. “Can you believe she taught that same tired, old routine?” says an unfamiliar voice from behind an open locker door. “I know, right?” echoes another voice. “And she could also stand to lose a pound or two. She doesn’t look that fit to me.”newsletter_teaser: You just finished teaching what felt like a seamless kickboxing class. You’re feeling that post-teaching buzz that comes from your own endorphins and the added high of inspiring others to move their bodies and have fun.