What Value Do You Serve Your Customers?
By JoAnna Brandi
nce a month, your accountant brings you the balance sheet, which tells you whether there's been a profit or a loss for your fitness company. Looking at the numbers, your choices are simple: To improve the bottom line, you can cut some costs or make more sales--or do both.
While the reality of these basic business practices is assumed by...
As the new millennium begins to take shape, philosophers and ethicists are again posing questions that have dogged humankind for centuries. What is right? What is good and true? When do we have the right to make decisions for other people? How can we use our reason and intuition to be the best we can be; to contribute to the new epoch?
BY MARY MONROE
f you haven't hired an intern (or been one yourself), you may be in the dark about one of the world's most effective employment networks. Whether your goal is to hire or be hired, fitness internship programs offer a rare opportunity: the chance to "test-drive" a new job or job prospect at minimal cost to you. Although internships require a significant investment of time, yo...
Coaching is not a new field. “The general consensus is that personal life coaching evolved in the early 1990s out of the coaching techniques being used to motivate business executives in the 1980s,” says Mary Bratcher, wellness coach and co-owner of The Biomechanics Method in San Diego. “The application of life coaching to the health and fitness sector began to happen in the early 2000s.”
We are already aware of the problem: Too many people are unhealthy—some obese, some with diabetes or hypertension, some who just don’t exercise. And the tricky thing is that it’s not necessarily that people don’t want to become healthy. Often they do, and will try different food plans or exercise strategies. The problem is that these solutions don’t stick and people end up feeling frustrated and alone.
Like others who pursue helping careers, those of us who are trainers and instructors are professional givers, and the issues that affect this group are unique, varied, and sometimes even detrimental to our own health. lack of self-care has many consequences. This list of the challenges that fitness pros may encounter was derived from our experts’ own experiences.
Possible Adverse Outcomes:
Many group fitness instructors are independent contractors and teach a variety of classes at various facilities. The majority of them would prefer to offer their teaching talents at a single facility in exchange for regular pay and full benefits, but such opportunities are hard to find.
newsletter_teaser: Many group fitness instructors are independent contractors and teach a variety of classes at various facilities. The majority of them would prefer to offer their teaching talents at a single facility in exchange for regular pay and full benefits, but such opportunities are hard to find.
Many experts suggest that networking is a great tool for growing a business. But the process can be awkward or uncomfortable for some fitness pros.
Frank Pucher, CEO of 121 Personal Training in Roseland, New Jersey, offers his top tips on becoming a master networker:
As a fitness professional and a business owner, you often develop close working relationships with your clients, and you learn a great deal about their lives, health, medical conditions, goals and fears. Your clients have every right to expect that such information will be kept confidential. It is in your best interests to ensure that it is protected.newsletter_teaser: As a fitness professional and a business owner, you often develop close working relationships with your clients, and you learn a great deal about their lives, health, medical conditions, goals and fears. It is in your best interests to ensure that confidentiality is protected.
What do Shaun T and Tony Horton have in common with Jessica Simpson and Marie Osmond? They all represent companies as brand ambassadors and spokespeople—and you can, too!
According to InsideJobs.com, “A spokesperson is someone who’s chosen by a company to promote its brand through public announcements and endorsements. As a spokesperson, you’re the voice (and face!) of an entire organization.”newsletter_teaser: As a fitness professional you probably feel comfortable in front of a crowd. Leverage your public speaking talent know-how and learn what it takes to become a superstar spokesperson.