BY APRIL DURRETT
t the birth of the "aerobics" industry, many fitness professionals were in their 20s, blessed with abundant stamina, boundless passion for teaching countless classes and no injuries. Many of these same professionals are now in their 40s and 50s. While still passionate about health and wellness, they have had to adjust their careers to accommodate their maturing bodies and...
What Value Do You Serve Your Customers?
By JoAnna Brandi
nce a month, your accountant brings you the balance sheet, which tells you whether there's been a profit or a loss for your fitness company. Looking at the numbers, your choices are simple: To improve the bottom line, you can cut some costs or make more sales--or do both.
While the reality of these basic business practices is assumed by...
As the new millennium begins to take shape, philosophers and ethicists are again posing questions that have dogged humankind for centuries. What is right? What is good and true? When do we have the right to make decisions for other people? How can we use our reason and intuition to be the best we can be; to contribute to the new epoch?
BY MARY MONROE
f you haven't hired an intern (or been one yourself), you may be in the dark about one of the world's most effective employment networks. Whether your goal is to hire or be hired, fitness internship programs offer a rare opportunity: the chance to "test-drive" a new job or job prospect at minimal cost to you. Although internships require a significant investment of time, yo...
It’s a great time to be in the fitness industry—or is it?
According to recent U.S. Bureau of Labor Statistics data, jobs within our ranks are expected to grow at the “faster than average” rate of 24% between 2010 and 2020 (U.S. Department of Labor 2013b). While this is terrific overall, it means increased competition for the best jobs, promotions and benefits from a growing pool of workers.
newsletter_teaser: It’s a great time to be in the fitness industry—or is it? According to recent U.S. Bureau of Labor Statistics data, jobs within our ranks are expected to grow at the “faster than average” rate of 24% between 2010 and 2020. While this is terrific overall, it means there will be increased competition for the best jobs.
Like others who pursue helping careers, those of us who are trainers and instructors are professional givers, and the issues that affect this group are unique, varied, and sometimes even detrimental to our own health. lack of self-care has many consequences. This list of the challenges that fitness pros may encounter was derived from our experts’ own experiences.
Possible Adverse Outcomes:
The energy, idealism and enthusiasm generated by fitness industry newbies are amazing. However, the flip side can be burnout, injury and neglected personal relationships. Based on wisdom gleaned from experience (sometimes the hard way), a few veterans share their thoughts on how new pros can safeguard self-care early on in their careers.
This is the final installment in our series on leadership development for fitness professionals. This segment will show you how to prioritize your time so you can work toward balancing your personal life and your professional life. Finding the right work–life balance will reduce stress and improve productivity.newsletter_teaser: In this final installment of our series on leadership development for fitness professionals, you will learn how finding the right work–life balance can reduce stress and improve productivity.
If you’re a fitness business owner or an independently contracted personal trainer, chances are you’re following your passion and doing what you love: helping others achieve improved health and fitness. Good for you.
But owning your own business can be romanticized. In truth, once you’re out on your own, you’re likely a “one-man band”: the trainer, the admin, the lead customer service tech, the content generator, the accountant and the social media department. Welcome to business ownership.newsletter_teaser: As a fitness business owner, one of your primary goals is to improve the lives of others. However, doing so can often come at a cost to your own happiness. Learn how to build your business without losing your sanity.
For many professionals in the fitness industry, being self-employed is a dream come true. You get to “run the show” the way you want to run it and “clock in and out” of work as you choose. That’s not to say that being your own boss is a breeze; most fitness pros work really hard to attain self-employment success. And while the benefits are plenty, there are also downsides.newsletter_teaser: Owning your own business is an enviable endeavor. While you get to "run the show" it's also easy for the show to run you. Here's how to minimize distractions and maximize productivity.