B Y L O R I S . H U LT I N
ue to the fitness industry's tremendous growth over the past 20 years, health and fitness have become hot topics for all types of media. But this explosion of interest has a flip side: Getting media exposure in such a competitive marketplace can be challenging. With a huge selection of trainers, hundreds of instructors-turned-celebrities and a new facility opening every...
Ladder the Up Climbing
Yes,you can advance from the front lines to upper management --if you know the right steps. By Mary Monroe
It wasn't an overnight success: In 14 years she moved from club manager to regional manager, then on to general manager and regional general manager before assuming her current responsibilities overseeing 13 clubs and about 1,000 employees. How did she do it? Siena make...
IDEA members share their personal work-related problems--and how they overcome them.
In the March Speak Out column, IDEA Health & Fitness Source editors asked you to tell us about your biggest career challenges and how you handle them. Here are some responses we received.
Identifying My Calling
Finding my niche within the fitness industry. Becoming a personal trainer...
You’re a whiz at creating choreography. Now if only you could remember the combinations every time you taught. Or maybe you’re one of those people who can remember every face you see, but when you have to put a name to a face, your memory freezes.
Do these scenarios sound familiar? Then read on. Memory experts and veteran instructors have a few unforgettable tips for strengthening your memory. Give these suggestions a try, and remembering names and choreography will soon be a snap.
What Value Do You Serve Your Customers?
By JoAnna Brandi
nce a month, your accountant brings you the balance sheet, which tells you whether there's been a profit or a loss for your fitness company. Looking at the numbers, your choices are simple: To improve the bottom line, you can cut some costs or make more sales--or do both.
While the reality of these basic business practices is assumed by...
BY APRIL DURRETT
t the birth of the "aerobics" industry, many fitness professionals were in their 20s, blessed with abundant stamina, boundless passion for teaching countless classes and no injuries. Many of these same professionals are now in their 40s and 50s. While still passionate about health and wellness, they have had to adjust their careers to accommodate their maturing bodies and...
As the new millennium begins to take shape, philosophers and ethicists are again posing questions that have dogged humankind for centuries. What is right? What is good and true? When do we have the right to make decisions for other people? How can we use our reason and intuition to be the best we can be; to contribute to the new epoch?
BY MARY MONROE
f you haven't hired an intern (or been one yourself), you may be in the dark about one of the world's most effective employment networks. Whether your goal is to hire or be hired, fitness internship programs offer a rare opportunity: the chance to "test-drive" a new job or job prospect at minimal cost to you. Although internships require a significant investment of time, yo...
Fitness and wellness professionals know the importance of building a strong referral program with allied health professionals, such as physicians, but making connections is not always easy. Personal trainers, for example, have worked hard to gain trust from the medical community.
newsletter_teaser: Fitness and wellness professionals know the importance of building a strong referral program with allied health professionals, such as physicians, but making connections is not always easy. Personal trainers, for example, have worked hard to gain trust from the medical community.
If you’re a fitness business owner or an independently contracted personal trainer, chances are you’re following your passion and doing what you love: helping others achieve improved health and fitness. Good for you.
But owning your own business can be romanticized. In truth, once you’re out on your own, you’re likely a “one-man band”: the trainer, the admin, the lead customer service tech, the content generator, the accountant and the social media department. Welcome to business ownership.newsletter_teaser: As a fitness business owner, one of your primary goals is to improve the lives of others. However, doing so can often come at a cost to your own happiness. Learn how to build your business without losing your sanity.