exist to service customers.
By Kathie Davis and Patricia Ryan
Stay on top of the current needs of clients and businesses.
Successful personal trainers will tell you their success is due to a combination of people skills and business skills. The "technical" skills of excellent program design are assumed, these trainers explain; but being able to relate to client...
How well do you serve your clients? Here are 20 ways for you and your business to provide outstanding customer service.
Customer Service on a Platter
By Sherri McMillan, MSc
A few years ago an elderly gentleman walked into the gym where I worked and claimed he had never exercised a day in his life. Surveying the spread of our facility, the portly individual explained how he finally decided it wa...
By Gregory Florez
Envision Your Web Site
n the January "Online Trainer" column, we addressed five critical questions to ask before deciding whether you need an Internet presence for your personal training business. In this issue, let's examine what those entrepreneurial trainers ready and willing to take the dot-com leap need to know to get started, including: I what makes a ...
In my books on partnering and strategic alliances, I talk about “synergistic possibilities.” This concept means taking one plus one and getting three or more, rather than the expected two. In my own life, I often catch myself doing something solo rather than teaching or working with another individual on how to do the task as partners. Naturally, I think it is easier and quicker to just do it
myself. In the long run, though, this belief proves that I am taking the wrong path. Working with and teaching others takes understanding and patience. Unfortunately, too
Many personal fitness trainers believe that "average healthy adults" do not exist--virtually everyone has some type of special fitness goal or health issue. Accordingly, there are personal trainers who prepare to meet a variety of clients' needs, from general fitness to postrehabilitation conditioning, while others concentrate in a specialty area, such...
By Teri O'Brien, JD, MS
How Much Do You Charge?
Take the guesswork out of pricing personal training services with sound strategy.
s a personal fitness trainer, you are regularly asked, "How much do you charge?" But has a potential client ever asked you, "How did you arrive at that fee?" Perhaps you are not quite sure yourself. Pricing goods and services is a balance between re...
BY SHANNON ENTIN
magine communicating with others via tiny, electronic networking devices. Or picture exercising with holographic instructors. You may think of scenes from Star Trek or Total Recall, but such activities are not far from becoming reality. Today technology is being developed that will bring Internet access to cell phones, watches, automated teller machines (ATMs) and even ki...
B Y L O R I S . H U LT I N
ue to the fitness industry's tremendous growth over the past 20 years, health and fitness have become hot topics for all types of media. But this explosion of interest has a flip side: Getting media exposure in such a competitive marketplace can be challenging. With a huge selection of trainers, hundreds of instructors-turned-celebrities and a new facility opening every...
Ladder the Up Climbing
Yes,you can advance from the front lines to upper management --if you know the right steps. By Mary Monroe
It wasn't an overnight success: In 14 years she moved from club manager to regional manager, then on to general manager and regional general manager before assuming her current responsibilities overseeing 13 clubs and about 1,000 employees. How did she do it? Siena make...
IDEA members share their personal work-related problems--and how they overcome them.
In the March Speak Out column, IDEA Health & Fitness Source editors asked you to tell us about your biggest career challenges and how you handle them. Here are some responses we received.
Identifying My Calling
Finding my niche within the fitness industry. Becoming a personal trainer...