How should certifications evolve?
By Lisa Liddane
It has indelibly altered the landscape of fitness instruction. It has clearly evolved to a basic qualification for employment. It is undoubtedly what consumers expect to find behind a fitness professional's name. But what's less clear is whether certification has achieved its original purpose: to ensure that consumers find a safety n...
Health Club Directions
How can clubs retain members and inspire new exercisers?
Interview with John McCarthy
any fitness professionals view health clubs as accessible, friendly places to exercise, unwind and socialize. However, the general public's view can vary, depending on the day. Some people balk at paying monthly membership fees, finding them impossible to justify in the face ...
n the 1990s, health club owners across the country eagerly anticipated the arrival of the latest exercise equipment craze: the Slide. Unfortunately, the Slide arrived but the crowds did not. Reluctant to discard their newest investment and hopeful that the lessthan-sweeping trend would eventually take hold, health club owners and fitness directors waited . . . and waited . . . and waited. Fast-f...
We work hard as personal trainers. Many of us invest a great deal of not only our time but also our hard-earned money in our chosen profession; expenses such as certifications, uniforms, CPR training, continuing education credits, business cards and fitness equipment really add up. The good news is that a significant portion
of the costs of doing business can be itemized as deductions. The bad news is that, because personal training is still a young profession, the Internal Revenue Service (IRS) doesn’t always readily understand our deductions.
The Mentoring Pathway
Unleash the incredible power of mentoring and watch your skill set and business flourish.
By April Durrett
efore he could save the galaxy from the evil Empire, Luke Skywalker had to learn the ways of the Force. He had to expand his skills, overcoming both doubts about his ability and the occasional failure along the way. Luckily, Luke didn't have to handle this burden al...
Have you ever thought, “I know I’m a good trainer, so why don’t my clients tell others about me?” Yes, increasing your number of referrals can be one of the most frustrating challenges of this business.
Baby boomers are the first generation to express en masse an aversion to the concept of physical aging—and to become a driving financial force in the quest to defy the inevitability of growing older. They’ll mature without kicking and screaming, but they won’t watch their faces fall, their hair go gray or their abdomens expand. These beliefs are catapulting the antiaging industry into a massive marketing force in America.