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Trainer in a Bag
You don't have to break the bank to take your business on the road.
By Tim Borys
What if you could give your training business a shot of adrenalin for an investment of $500 or less? Launching a fulltime or sideline mobile training business may be just the jolt you need to pop you out of a rut and breathe fresh air into a stale balance sheet. For mobile trainers the mainstream ...
n the 1990s, health club owners across the country eagerly anticipated the arrival of the latest exercise equipment craze: the Slide. Unfortunately, the Slide arrived but the crowds did not. Reluctant to discard their newest investment and hopeful that the lessthan-sweeping trend would eventually take hold, health club owners and fitness directors waited . . . and waited . . . and waited. Fast-f...
How should certifications evolve?
By Lisa Liddane
It has indelibly altered the landscape of fitness instruction. It has clearly evolved to a basic qualification for employment. It is undoubtedly what consumers expect to find behind a fitness professional's name. But what's less clear is whether certification has achieved its original purpose: to ensure that consumers find a safety n...
Health Club Directions
How can clubs retain members and inspire new exercisers?
Interview with John McCarthy
any fitness professionals view health clubs as accessible, friendly places to exercise, unwind and socialize. However, the general public's view can vary, depending on the day. Some people balk at paying monthly membership fees, finding them impossible to justify in the face ...