You’ve decided to start your own personal training business. You’ve conducted a realistic assessment of the market and created a working business plan, so you know how much money you need to finance your start-up. Where do you get that money?
Has your schedule suddenly opened up? If you are a group exercise instructor, perhaps the number of classes you teach has been reduced; or, as a personal trainer, maybe you have lost a couple of clients who have moved away, gone on vacation or simply decided to exercise on their own. Now you find the hours of your day, once jam-packed with work, stretching endlessly before you.
Some of you may already have a clearly formed concept of a particular product or service you want to market. Others may wish to create something but feel unsure how to zero in on a particular product. Regardless of where you are today, taking the time to honestly complete the following statements can help you figure out where you want to be tomorrow.
1. The things I am most passionate about are _______.
2. I am very knowledgeable on the topic(s) of _______ .
3. What really gets me excited is _______.
You pride yourself on your dedication to helping clients maximize their health and fitness; but to continue helping clients, you need to stay engaged and enthusiastic about your work. How do you do this? Many people manage to stay fresh through change.
Is it time for you to make a radical or more subtle change in your career? Look at how other fitness professionals have shifted their careers: why they’ve changed, what they are doing now and how it’s benefited them.
Petra Kolber, the 2001 IDEA Fitness Instructor of the Year, says the number-one question she gets from convention participants is “How do I become a presenter?” Taking your love of fitness to new levels by sharing your ideas as a presenter is a terrific way to gain recognition from your peers and stay motivated in your career. But getting to the international fitness stage takes more than passion and enthusiasm—it takes years of financial investment, perseverance, business smarts and savvy marketing.
It’s the championship game and the competition is stiff. The coach has given his speech. It’s time to get on the field. Put on your game face!
Game face is a well-known expression in the sports arena, but it’s also applicable in the fitness profession. Consider this familiar scenario: It’s 8:00 pm. You’ve been working since 6:00 in the morning. This is your last client of the day. Are you ready to give your all?
Should I get a master’s degree? I strongly debated this question at the time with friends, colleagues and members of my advisory board. I had already developed a good personal training client base and was happy with how other areas of the business were going. Through my conversations with my board members and others, I looked at my long-term goals of writing textbooks, lecturing, teaching and making the occupation of personal training more professional.
I realized that to be recognized as a professional I would need to get a master’s degree.
Envision the following scenario: You’re in a crowded room full of fitness professionals. Business cards are flying out of pockets as if possessed. Handshakes occur at a rate that makes a NASCAR race look like a slow crawl. There is a constant hum from the sound of voices weaving together in a cheerful harmony.
Just a few months ago, an 8-year-old boy had a 2-year-old bike collecting dust in the garage. His mother’s efforts to get the boy to ride were met with much resistance. So many other things came more easily for him; he simply was not eager to try this challenging activity. His mother was convinced his first wheels would be those on a car.
The boy became more frustrated every time his mother encouraged him to try riding. She too began to get apprehensive. If he fell, the mishap was of course all her fault.