Tyco, ImClone, Enron, WorldCom. . . . How do these names make you feel about big corporate CEOs? Probably not too warm and fuzzy.
Just as there are some very disturbing trends in the corporate world, there seem to be some equally disturbing ones in the fitness industry. A recent article in a popular men’s fitness magazine, for instance, featured a whole piece on stories fro...
In our last two columns, we discussed
the importance of molding your personal vision and purpose into a mission that
reflects your values. This revamping of who you are and where you want to go in life and business can be reinvigorating. However, one of the most critical elements to leading a successful life lies in having a positive attitude.
Whether you’re a new group exercise coordinator or a seasoned veteran, you may have aspirations to ascend the leadership ladder or grow your fitness career in new directions now or in the future. Some coordinators go on to become regional or corporate managers. Many successfully expand their roles to include workshop presenting or course instruction.
All fitness professionals need to write a cover letter or short document at some point. Your abilities as a trainer, teacher or manager are judged by your written words. But are your cover letters making the best possible impression? Do you know how to fashion a document to get the response you want from your readers? Are you as confident with your writing as you are with your fitness skills? If not, take heart! This article provides tips for increasing the effectiveness and readability of your written communication.
Does the mere suggestion of writing a resumé send you into a nosedive? You are not alone! The gut-level fear of drafting resumés is so commonplace among professionals from every field that, as a resumé writer by profession, I’ve noticed that clients consider the experience as frightening and nerve-racking as speaking in public or undergoing extreme dental procedures. Is it possible to create a resumé without experiencing stress at the top of the Richter scale? The information below should help you quell your tremors.
You’ve decided to start your own personal training business. You’ve conducted a realistic assessment of the market and created a working business plan, so you know how much money you need to finance your start-up. Where do you get that money?
We’re all very good at beating ourselves up when we make a mistake. When was the last time you asked your clients what they like about your company, program design or customer services? As Peter Drucker once said, “We should spend at least as much time understanding our strengths as we do our weaknesses.”
The best networking I do with trainers is at industry events or certification workshops. The settings are naturally conducive to meeting and discussing ideas with others in the field. With regard to branching out to other health professionals, I am quite lucky to have been a long-term patient of a top-notch local chiropractor. It is quite easy networking with him. In fact, my very first client was his wife!