Corporate wellness is the “elephant in the room” in our industry. You can ignore it. You can dance around it and say it’s not your thing. Or you can embrace it.
Learn to dominate in this fast-growing field by putting your skills and passion to work for workplaces. There is room for creativity, so don’t worry about what you know or don’t know, or about a lack of standard resources. Armed with the simple tips in this article, you can inspire real change in a workplace, impact your bottom line and grow your brand.
It’s a Red-Tape Worldnewsletter_teaser: Corporate wellness is the “elephant in the room” in our industry. You can ignore it. You can dance around it and say it’s not your thing. Or you can embrace it.
When I first considered specializing in women’s health and fitness, I was worried I would limit my business too much to a certain demographic, ultimately decreasing my cash flow. I live in a rural community, and the client pool was small to begin with. But my passion was to work with women—new and expecting moms, women who needed to focus more on strength and fitness than on thinness, women who had struggled most of their lives with their weight and their self-esteem.newsletter_teaser: When I first considered specializing in women’s health and fitness, I was worried I would limit my business too much to a certain demographic, ultimately decreasing my cash flow.
1. Always be guided by the best interests of the client. a. Remember that a personal trainer’s primary responsibility is to the client’s safety, health and welfare; never compromise this responsibility for your own self-interest, personal advantage or monetary gain. b. Recommend products or services only if they will benefit the client’s health and well-being, not because they will benefit you financially or occupationally. c.
Corporate fitness is a well-established niche with promising growth potential for fitness professionals who enjoy working with diverse adult populations in a structured setting. While corporate and commercial fitness professionals have similar overall goals, they can have dramatically different approaches in setting targets for numbers and profits, defining program objectives and creating a fitness center culture.
In many sports the Most Valuable Player, or MVP, award is one of the most coveted. MVPs are chosen for creating big plays or big numbers. It may not be as easy to choose the MVPs among your group exercise instructors. First, there are no winners or losers in group exercise; ideally, we’re all trying to do the same thing.
newsletter_teaser: In many sports the Most Valuable Player, or MVP, award is one of the most coveted. MVPs are chosen for creating big plays or big numbers. It may not be as easy to choose the MVPs among your group exercise instructors.
Ideally, every exercise professional has had at least one extraordinary teacher. When you think about why that unforgettable teacher made such a lasting impression on you, do you wonder whether you can do the same for your own clients?
As IDEA’s editors, we’ve learned a thing or two about profit centers as we’ve read and shepherded countless articles from the best minds in the industry. To celebrate IDEA’s 30th Anniversary, we decided to collect the best (somewhat passive) revenue stream ideas, all in one place.
We hope these ideas will inspire you and launch you into the next three decades with a new perspective on how success can be yours without it eating up all of your time, energy and financial resources.
Sell a Membership Model and Adopt Auto-Paymentnewsletter_teaser: As IDEA’s editors, we've learned a bit about profit centers in the fitness industry. Here, for IDEA’s 30th Anniversary, we've collected the best (somewhat passive) revenue-stream ideas, in one place.
Fitness industry experts often suggest diversifying revenue streams and services to maintain career longevity and make more money. One way to achieve these goals is to get published. Having your work published can also help to elevate your status in the industry and your community. But it takes more than a good idea to attract the attention of your local news outlet’s editor.
Are you a new entry into the fitness industry, or do you mentor those who are? From IDEA Answers (www.idea
fit.com/answers) come these top tips from seasoned veterans on how to build the foundation for a successful and lasting career.
Emphasize the importance of learning and understanding the science of exercise. Specifically, how
a healthy body responds to exercise.
You’re passionate about the value of fitness in a wellness lifestyle. You’ve educated yourself on exercise science and leadership. Perhaps your training is in yoga, Pilates, tai chi or another approach. Now you’re ready to help others gain the benefits of your knowledge. It’s time to get to work.