Blogging can provide a host of benefits for personal trainers and athletic coaches. It is a simple way to position yourself as an expert, and it’s an inexpensive means to boost your brand identity. You can use your blog to help others, create an online community and facilitate the content marketing process.
We are already aware of the problem: Too many people are unhealthy—some obese, some with diabetes or hypertension, some who just don’t exercise. And the tricky thing is that it’s not necessarily that people don’t want to become healthy. Often they do, and will try different food plans or exercise strategies. The problem is that these solutions don’t stick and people end up feeling frustrated and alone.
Surf around on any of the major social media networks these days—Facebook, Twitter, Pinterest and especially Instagram—and you’ll likely get an eyeful of fitness selfies: photos of chiseled physiques or people staging “caught in the moment” snapshots of themselves at the gym or just after they’ve finished exercising. Social media’s eye-candy culture has become a perfect platform for fitness pros and enthusiasts to inspire others to get in shape and show off the physical outcomes of exercise with “selfies.”
When someone asks you what you do for a living, how do you respond? Perhaps you say you’re “a group fitness instructor,” “a yoga instructor” or “a Zumba® instructor.” The correct response is, “I’m a leader.” You do more than simply host amazing classes that help people get fit. It’s time to think bigger about who you are and what you do, if you truly want to Inspire the World to Fitness®.
A terrific way to increase your exposure and elevate your “expert” status is to be fea- tured on local news media.
However, grabbing a media person’s attention requires savvy and creativity. Lori Corbin, food and fitness reporter for KABC-TV, Los Angeles, offers these insights on how to become an expert source for your local media:
Be unique. Send a
press release that pitches one or maybe two “fresh” topics— something that hasn’t been seen before. For example:
Stale topics: Bikini season and New Year’s resolutions.
Letting a client go is always difficult. As a professional, you have the highest expectations for every client—even if they are somewhat unrealistic. However, not everyone seeking professional help in reaching health and fitness goals is prepared to make the sacrifice or take the steps necessary to change. Change is tough!
As a health professional who made the transition to television reporter, I was asked to host a “Fitness in Media” seminar at the 2011 IDEA World Fitness Convention™ in Los Angeles. I taught fitness pros how to procure a television spot on either a news report or an entertainment show. I then asked participants to submit a one-line pitch using what they’d learned.
Perhaps it’s time fitness professionals schooled physicians on how to solve the obesity problem. According to researchers from Johns Hopkins University, a significant percentage of polled primary-care physicians don’t feel qualified and educated enough to treat obesity.
The study, published in BMJ Open (2012; 2: e001871), included Internet survey data from 500 PCPs throughout the United States.
“We evaluated physician perspectives on the following topics: